Black Frame, the fashion PR firm and consulting agency, has helped introduce brands like Opening Ceremony, Kenzo and Rodarte into the public eye. Now, founder and president Brian Phillips is going beyond brand image and digging into developing strategy for brands.
As it approaches its third anniversary, mobile commerce platform Spring is turning to personalization, buoyed by influencer marketing, to rebuild its image and solidify its formerly uncertain identity.
Marissa Vosper joined the Glossy Podcast to share her experience of building a female-led company in the lingerie industry, and how that changes its funding, its production and its marketing messaging.
As Amazon Fashion continues to ingratiate itself with the global fashion industry, its European arm announced on Monday it will collaborate with London Fashion Week.
Stitch Fix confidentially filed the papers ahead of its upcoming initial public offering last week, marking the latest milestone in the e-commerce apparel company's road to going public. Valued between $3 and $4 billion, Stitch Fix has come a long way since launching in Katrina Lake's Cambridge apartment.
Rent the Runway is hoping a guaranteed same-day delivery window will attract Prime users and fast-fashion addicts alike. With a special operations team and RFID technology, the rental service is promising that orders in New York City will be delivered by 5 p.m. at no extra cost.
Though Etsy has developed a reputation as the source for whimsical arts and crafts, it has also evolved into a destination for aspiring designers to cut their teeth outside of the traditional fashion house rigamarole.
Conde Nast uses neuroscience to prove its sponsor posts work In an effort to gain insight on how users engage with Condé Nast branded videos on YouTube and Facebook, the media conglomerate teamed with market research firm Neuro-Insight to measure the impact of its posts on memory encoding and emotional intensity.
Gucci's momentum hasn't slowed down. As Kering's overall revenue rises, and it looks ahead to maintaining that growth, the luxury company is looking to repeat strategies -- eliminating markdowns, updating stores -- to boost the rest of its brands.