- Report: Retailers struggle to improve customer service on social platforms
As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well. For many brands, developing methods to better juggle shopper complaints and queries on social media platforms has been a significant focus area. However, there is still...
- ‘A bigger audience isn’t always better’: Misconceptions in influencer marketing
We asked attendees at Glossy's Hot Topic: Influencer Marketing event on Thursday what they think is the biggest myth in influencer marketing.
- ‘They’re constantly shilling for someone’: Brands share their biggest challenges when working with influencers
At the Glossy Hot Topic Influencer Marketing event in New York, brand executives from leading fashion and beauty companies gathered together to talk strategy -- and commiserate in common challenges -- surrounding influencer marketing today. During one session, audience participants shared some of the top-of-mind challenges and takeaways from their...
Of a Kind’s Claire Mazur: ‘The barrier between brand, editor and publisher is crumbling’ Claire Mazur, co-founder of Of a Kind, joined the Glossy Podcast to share her e-commerce site's unique methods of telling individual designer stories to win customers over.
- Naomi Campbell calls out Alexandra Shulman for lack of diversity at British Vogue
Naomi Campbell took to Instagram to decry the lack of diversity in British Vogue under former editor-in-chief Alexandra Shulman, in response to an image of Shulman’s staff in the publication’s September issue, intended to commemorate the final magazine under her leadership. Upon first glance, the image appears seemingly innocuous --...
- Driven by fast fashion, millennials choose luxury accessories over clothing
When it comes to luxury shopping, millennials are increasingly gravitating toward handbags and accessories in an effort to secure statement pieces rather than clothing.
- ‘Lipstick fits everyone’: Beauty brands are still slow to use plus-size models
While there have been significant moments for plus-size women in the beauty industry -- L’Oreal including Sabina Karlsson and Marquita Pring in its most recent spring campaign for True Match foundation and Queen Latifah serving as a longtime brand ambassador of CoverGirl -- for the most part visibility has remained...
- How Estee Lauder grew sales 40 percent in China
Estée Lauder's Chinese sales grew by 40 percent in the past year, thanks to a savvy, localized e-commerce strategy that puts an emphasis on both freestanding e-commerce sites as well as branded Tmall storefronts.
- The Cut’s revamped website looks to entice new advertisers
New York magazine’s fashion site The Cut debuted its redesigned website Monday, an effort to simultaneously enhance the user experience, entice ad buyers and more efficiently house its expanding coverage areas.