With Apple's crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity.

As luxury brands shift focus from older, more financially established consumers to those under 25, many are turning to streetwear icons to earn credibility with their new audience.

The word “suit” may elicit visions of measuring tape, tailors and brick-and-mortar stores filled with crisp jackets and slacks. However, as consumption evolves from being within the mall to on the computer, and from cashmere to casual, Sene, an apparel brand that started with a focus on being the Lululemon...

Digiday’s CMO Summit on July 19-20 covered some of the big issues facing marketers in this pivotal year, including the new timeline for the phase-out of third-party cookies.

While adoption of genderless styles isn’t widespread among brands, the role of gender in fashion is being discussed more than ever.

Shadowbanning and government-ruled censorship laws have driven Gen Z TikTokers to be hypervigilant in what they say regarding topics such as mental health, politics and assault. To evade censorship, TikTokers will often get creative with emojis or purposely misspell controversial words, like typing “abuse” as “@ßüsé.” Such tiptoeing around words...

More than a dozen nail artists, fashion and beauty brands, including multiple perfume companies, have launched non-fungible tokens (NFTs) over the past few months. E.l.f. Cosmetics was the latest to sell out of an initial NFT line in June, with 9 collectibles sold at $5-$9 each. With all of these...