Case Study: How Aerie won Gen Z and Victoria’s Secret’s market share Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor.
‘Less clean-cut’: How the pandemic changed suiting for work It may be easy to believe the massive switch to working from home during the pandemic would make business suits a less profitable sector of the fashion industry. It is true that companies that relied heavily on brick-and-mortar retailers have suffered, like Men’s Warehouse owner Tailored Brands, which sought an...
Facebook expands live shopping offering to prepare for a bustling holiday season Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up.
Why an AI shopping platform is taking a hyper-personalized approach to email marketing To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing.
True Botanicals CMO Rebecca Boston on rebranding clean beauty as ‘sensual’ True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”
The 2021 Worklife Awards Shortlist In a year marked by the profound challenges of a persistent pandemic, but also the return of hope as quarantines lifted and a reconfiguration of office structures that included the long-term adoption of remote teams, the way business worked continued to transform. This year’s shortlist of Worklife Awards captures these...
Glossy Report: The Future of Fashion At Glossy’s Future of Fashion Summit, industry leaders met to float ideas, discuss emerging business trends, and learn from each other’s expertise on the challenges and opportunities in fashion marketing. Ahead, the highlights.
Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine Epic Games’ Unreal Engine is one of the most popular software frameworks in the gaming industry — the preferred development tool of more than 7.5 million licensed developers. And after seeing expanded use to create film sets and design automobiles, Unreal Engine has taken on yet another life in 2021:...
Firmenich’s Ilaria Resta: Driving innovation is ‘critical’ in the fragrance industry Covid forced social activities, like bar crawls and date nights, to go on hiatus, or move to Zoom. So the fact that fragrance sales increased by 82% in the first half of 2021, compared to the same time in 2020, demonstrates that in the age of wellness, perfume has been...