With Juicy Couture, what Authentic Brands Group saw was a brand ripe for a revamp. The 2015 acquisition coincided with a shift in popular style that was moving toward athleisure and a return to heritage brands, creating a demand for a new Juicy.
Artificial intelligence is helping fashion and beauty brands drive product discovery and conversion rates on their mobile sites, bridging the gap between social media inspiration and purchases.
Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.
Former Amazon manager Elaine Kwon: ‘There are a lot of things that are scary to brands about Amazon’ Elaine Kwon, founder of the e-commerce firm Kwontified and former Amazon Fashion manager, joined the Glossy Podcast to share her predictions for pure play, her thoughts on fashion's biggest Amazon fears, and her take on whether or not brands should just give in to the retail giant.
Michael Kors recognized it desperately needed to turn the ship around if it was going to remain afloat, let alone be a viable luxury competitor.
Jennifer Kapahi, a former Revlon product developer and co-founder of the new beauty brand Trestique, details a recent day in the life that includes video shoots, photo shoots and plenty of emails.
Though the average age of an Architectural Digest magazine reader is 53, the publication is setting its sights on wooing millennials with a new website dedicated to the age 18-34 cohort.
ModiFace has built the AR technology used by 84 leading brands today, including Sephora, Estee Lauder, Smashbox, Mac, L'Oreal, CoverGirl and Maybelline. As the tool becomes commonplace, the company has positioned itself as the universal platform for virtual beauty.
Victoria’s Secret is moving into luxury for the first time ever with a partnership with Balmain, but don’t expect this to be the magic bullet to help the brand overturn its mounting sales woes.