Stella McCartney has teamed up with The RealReal to promote a longer life cycle for its products, a move that could reposition online consignment companies, typically disliked or ignored by luxury brands, as partners in sustainability practices.

Though content studios are becoming increasingly commonplace for media companies -- think: the Time Inc. Content Studio and Hearst’s branded video company, Sweet -- Conde Nast is looking to position its newly expanded 23 Stories as a bonafide agency competitor.

To celebrate its seventh anniversary, Birchbox hosted its annual Customer Appreciation Day, a day full of giveaways and promotions. This year, with the goal of driving sales to its e-commerce site, it enacted a 40-person social media war room to reach out to as many customers as possible with personalized...

Though Feed is continuing to evolve as it approaches its ten year anniversary this fall, CEO and founder Lauren Bush Lauren said its guiding principle remains unwavering -- to fight childhood hunger.

Bkr is a water bottle — but it's more than a water bottle, according to the brand's founders; it's also a beauty product. Through a steadfast marketing spin, the bottle brand, which is sold on beauty floors and at Sephora, will be expanding to skin-care products next year.

Just a day after Amazon announced a slew of new voice-activated Echo products for home, menswear brand Perry Ellis is debuting an on-demand styling service using Alexa technology -- a first in the fashion industry.

Ralph Lauren's Way Forward plan, the business restructuring strategy put in place in 2016, is one year in. After promising to close and improve stores, align inventory and shift distribution from wholesale to retail, the brand is making progress.

Milly designer Michelle Smith is joining the fashion industry’s ongoing fight to protect Planned Parenthood as part of a new partnership with artist and filmmaker Laurie Simmons.

Gabriela Hearst is a proponent of longevity, in all interpretations of the word. The Uruguayan designer uses it as a guiding principle for most areas of her life -- from the way she designs her products, to the professional and personal relationships she cultivates and the environment she keeps.