Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat. The luxury brand launched a campaign on the China-based social and messaging app to drive engagement, brand awareness and purchases (both online and in stores) during the Christmas season, which is seeing more consumer traction in the region.

Thanks, in part, to the influence of companies like Ikea and zeitgeist-y concepts like “hygge,” Americans are increasingly clamoring to emulate the Nordic lifestyle. Today, its signature, utilitarian approach to design is influencing U.S.-based companies more than ever before, while also providing a path for several Nordic brands to enter...

Store No. 8 principal Katie Finnegan joined the Glossy Podcast to recap Store No. 8’s first year in business, share her predictions around how the relationship between customers and retailers will evolve, and explain what should be at the forefront of fashion brands’ work with technology.

Over 6,700 retail stores in the U.S. closed or announced plans to close in 2017, more than any other year to date. But more and more, digitally native brands are rerouting investor capital that would have previously been spent on expensive marketing and customer acquisition efforts into the most traditional...

According to an October study by retail research firm Loose Threads Intel, more than $1 billion VC dollars have been pumped into direct-to-consumer brands since 2008. In 2018, the VC well of cash will continue to dry up and two camps will emerge: The digitally native brands that actually have...

2017 saw a constant stream of successful mergers and acquisition, rumored buyouts and unfinished deals. The theme of all these fashion and beauty deals: If you can’t beat it, buy it.

Right now, Stitch Fix’s brand awareness among men is “de minimis,” according to CEO Katrina Lake. Meanwhile, Stitch Fix data shows that around 40 percent of women are familiar with the brand. Now operating under the gaze of Wall Street investors, Stitch Fix is strapping up to crack and grow...

Story founder Rachel Shechtman joined the Glossy Podcast to share more about how Story operates, how new retailers are (or aren’t) reinventing the wheel, and how department stores are faring in the new landscape.

Amazon has its tentacles in so many industries that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Our new monthly briefing is here to help.