- Phillip Picardi to lead Teen Vogue following departure of Elaine Welteroth
Phillip Picardi, digital editorial director of Teen Vogue, will serve as chief content officer at Teen Vogue following the departure of editor-in-chief Elaine Welteroth last week.
- Live from NRF: How Rent the Runway’s Unlimited subscription model changed its in-store strategy
Hampton Catlin, senior director of engineering at Rent the Runway, joined us for an episode of the Glossy Podcast, recorded live at the National Retail Federation’s Big Show conference in New York. He discussed what role the store plays in the sharing economy, why convincing customers to rent instead of...
- Inside the on-demand designer production process that could replace see-now-buy-now
The Council of Fashion Designers of America, which owns the rights to the New York Fashion Week schedule, has been exploring solutions that would help designers move faster, enact smarter supply chains, and update production cycles in a way that would minimize lag time between runways and collection releases. Its...
- How luxury brands are melding stores in China with Chinese tech platforms
With assists from technology partners, including Alibaba, JD.com and WeChat, luxury brands including Ralph Lauren, Coach and Louis Vuitton are updating store experiences by linking online campaigns to in-store purchases, arming store employees with digital customer profiles and connecting store inventory to online purchases.
- Despite challenges, retailers aren’t giving up on Facebook chatbots
Though retailers continue to experiment with chatbots on Facebook, they've yet to crack the code on maximizing consumer engagement and driving conversions.
- The Off-White guide to the new diffusion line
Off-White's “For All” collection, released Monday, is an eight-piece line of apparel that sells for less than a third of like styles in the original Off-White collection. For All prices range between $95 and $170, while Off-White’s T-shirts and sweatshirts sell for much more, between $300 and $800. The collection’s...
- How customer data is guiding Conde Nast’s marketing strategies
Not only are fashion enthusiasts equally as interested in technology as their less sartorially inclined peers, they are also spending more money on digital products.
- Saint Laurent joins JD.com’s Toplife to sell directly to China’s online luxury customers
Saint Laurent is the latest brand to join Toplife, JD.com's luxury platform that offers a premium online store, concierge service and same-day delivery.
- With The Ones, Zappos looks to woo female sneakerheads
Zappos is the latest e-commerce retailer experimenting with brick-and-mortar pop-ups, with a particular focus on tapping into demand for nostalgia-based classics while appealing to underrepresented female streetwear enthusiasts.