Glossy Report: What’s next for beauty in 2022? With the critical holiday season ramping up, beauty brands still have plenty of work to do before they can close the books on 2021. However, the big strategic decisions have already been made, plans have rolled out and marketers are anticipating the next challenges coming down the pipeline.
Why publishers are introducing (and growing) product box programs InStyle and The Cut have launched product boxes this month for the first time, while Eater and Group Nine's curated boxes are reaching their one-year anniversaries. All are taking different approaches to this e-commerce extension.
First Aid Beauty, Reformation and Laura Geller Beauty Among Greater Good Awards shortlist nominees The 2021 Greater Good Awards nominees recognize companies that have excelled at social-good initiatives — particularly those that have raised awareness and educated consumers in areas like mental health, social justice, racial inequality, infectious diseases, sustainability and more.
Overheard at the Glossy Beauty Summit: ‘I have never seen so much incredible disruption’ On day one of the Glossy Beauty Summit, taking place this week in Palm Springs, beauty executives met for a town hall-style discussion on the biggest challenges they're facing. All talk turned to three topics: supply chain issues, holiday delivery delays and the new role of the influencer. Below are...
Sephora’s Carolyn Bojanowski: Convenience is the ultimate luxury Bojanowski spearheaded the acceleration of Sephora's in-store pick-up. She also facilitated an unlikely ally in Instacart and launched Sephora's same-day pick-up service to expand its customer reach.
ThredUp, Poshmark, The RealReal earnings show three paths for resale’s future This week, three major resale companies -- ThredUp, The RealReal and Poshmark -- all reported earnings, providing a quick snapshot of how the market is doing. While resale has been growing for the past few years, some of the larger players are increasingly turning to alternative business models, such as...
Case Study: How Aerie won Gen Z and Victoria’s Secret’s market share Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor.
‘Less clean-cut’: How the pandemic changed suiting for work It may be easy to believe the massive switch to working from home during the pandemic would make business suits a less profitable sector of the fashion industry. It is true that companies that relied heavily on brick-and-mortar retailers have suffered, like Men’s Warehouse owner Tailored Brands, which sought an...
Facebook expands live shopping offering to prepare for a bustling holiday season Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up.