With the bot, The Outnet wants to make the most of both its in-house content and its Facebook followers, while avoiding expensive paid posts and promoted videos. The competitive landscape for e-commerce marketplaces has made the cost of customer acquisition skyrocket, and as social media marketing shifts from organic to...
Streetwear designer Heron Preston has never been one to shy away from unexpected partnerships, but a recent apprenticeship with Eileen Fisher had some people in the industry scratching their heads.
Stitch Fix CEO Katrina Lake: ‘The current shift in customer behavior is permanent’ Stitch Fix CEO Katrina Lake joined the Glossy Podcast to discuss Stitch Fix’s category expansions and marketing push, plus the changing customer behavior it’s both leading the way for and adjusting to.
Conde Nast is continuing to position itself as a one-stop-shop for publishers and marketers alike, with a new influencer platform designed to help advertising partners identify talent and develop campaigns.
Stitch Fix moved into the intimate apparel market on Thursday with the debut of a new service called Extras, which offers a selection of bras, camisoles, underwear, socks, shapewear and tights.
Macy’s efforts to fend off slumping sales amid the ongoing retail apocalypse are finally beginning to pay off.
Coming off a record showing of diversity on the New York Fashion Week runways last September, this season showed only marginal improvements in efforts in runway inclusivity, according to a report by The Fashion Spot.
In an effort to increase access to educational tools for the next generation of hypebeasts, the Fashion Institute of Technology is partnering with Complex to roll out an online course that teaches the fundamentals of sneaker design.
While retailers have long used customer loyalty programs as a tactic to encourage return shoppers, they’re beginning to shift focus away from traditional punch cards and point systems in favor of giving consumers cash back that they can use anywhere.