- How Calvin Klein and Tommy Hilfiger are beating promotional cycles
Both brands’ turnarounds can be attributed to an emphasis on digital distribution, differentiated strategies like Calvin Klein’s partnership with Amazon and Tommy Hilfiger’s in-season capsule collections, and a faster knee-jerk reaction to fulfilling inventory needs and bringing production orders closer to the manufacturing process.
- ‘It lost its focus’: Why an e-commerce push won’t be enough to revive H&M
H&M continues to face an uphill battle against mounting sales woes, perpetuated in part by its difficulty to make headway on digital and e-commerce efforts as part of the brand's turnaround plan.
- ‘It was a stalemate’: What a split from Kering means for Stella McCartney
Without Kering, the brand has more control over how far it can push its dedication and investments in sustainability. Stella McCartney has said in the past that she’s playing the long game when it comes to promoting sustainable fashion -- something that clashes with the quarter-to-quarter demands of a conglomerate...
Ann Mashburn on her namesake brand: ‘At the end of the day, your point of view is all you have’ Ann Mashburn, who spent some time styling at J.Crew but spent the majority of her career in fashion publishing, joined the Glossy Podcast to discuss how she made the leap from editor to brand owner, how she grew her team from the ground up and how she built her brand...
- How luxury department stores are cashing in on streetwear
The burgeoning romance between luxury fashion and streetwear is continuing to heat up, as high-end department stores ramp up their pursuit of brands beloved by hypebeasts in order to stay afloat.
- In an era of ‘fashion musical chairs,’ Virgil Abloh is redefining artistic director
In a historic move for the nearly 170-year-old fashion house, Louis Vuitton announced that Off-White designer Virgil Abloh will take the role of artistic director of menswear, becoming the first African American man to hold the position.
- In advance of March For Our Lives, the fashion industry takes a stand against gun violence
In advance of Saturday’s March For Our Lives demonstration to protest gun violence, the fashion industry is once again flexing its collective muscles to take a stand.
- Online reseller ThredUp plans to open more than 100 stores
In shifting offline, ThredUp is joining other reseller companies like The RealReal, which began experimenting with pop-up shops in 2017, as well as other digitally native retailers. Moving into the physical retail space is a way to raise brand awareness, build trust with wary customers and launch offline marketing initiatives...
- With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops
Though sneaker brands have long championed the art of “unboxing” -- posting videos on social media of buzzy new products as they're unwrapped from packaging -- they are now taking the practice to the next level by adding augmented reality.