Resonance co-founder Lawrence Lenihan: ‘It’s the end of the billion-dollar brand’ Resonance co-founder Lawrence Lenihan joined the Glossy Podcast to talk about how to bring the Zara model down to businesses on the smallest level, how data has interrupted creation and what's to come of the billion-dollar apparel brand.
- Inside Nordstrom’s product strategy for its first men’s store
At the new Nordstrom Men’s store, which opens Thursday in Manhattan, customers will find an assortment that focuses heavily on streetwear, featuring an exclusive partnership with sneaker reseller Stadium Goods, fashion-forward international brands like Gosha Rubchinskiy and made-to-order suits.
- Why Sephora merged its digital and physical retail teams into one department
Since the teams were combined, Sephora's customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. The company has rethought how it considers sales metrics, in order to trace the behavior that led up to a sale. And...
- Designer brands are joining the direct-to-consumer fray
Designer brands like Milly, Theory and Comme des Garcons are launching direct-to-consumer lines within their broader fashion houses to drive faster growth and gain back control from wholesale partners.
Nordstrom’s vp of creative projects Olivia Kim: ‘Earning trust is how you gain wallet share’ Olivia Kim joined Nordstrom in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native brands. Essentially, her role boils down to recruiting new customers to Nordstrom by making it more of a destination...
- How influencer Zoe Zhang drives retail sales on Alibaba’s Taobao
About 40,000 people tune in every week when blogger, former fashion designer and influencer Zoe Zhang hosts a new live stream featuring a product she’s discovered. Of those 40,000, there is a group of 1,500 loyal customers who reliably purchase everything Zhang endorses over the course of a live stream,...
- Why Amazon is struggling to reach Gen Z
Though Amazon’s retail stronghold is continues to pose a threat to companies both large and small, there’s one demographic that the e-commerce giant has yet to crack -- Gen Z.
- How Tumi is using AI in marketing campaigns, online and in stores
Over the past year, Tumi has applied AI — in the form of machine learning and natural language processing with customer data platform partner AgilOne — to personalize the messages in its outbound marketing, smarten its digital advertising strategy and improve the customer experience and service.
- With new digital campaign, eBay Fashion aims to reposition in the face of competition
As eBay Fashion attempts to establish itself as a viable retail contender in the Amazon age, the site is carving out a social-centric digital strategy designed to increase brand awareness and visibility to Gen-Z and millennial shoppers.