- How Juicy Couture and sister brands are automating their in-house influencer campaigns
Authentic Brands Group, whose brands include Aeropostale and Juicy Couture, has launched a platform that streamlines its internal influencer operations.
- How Teen Vogue is reinventing traditional magazine covers in a digital-only landscape
Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity.
Assembled Brands’ Adam Pritzker wants to build a retail alliance Assembled Brands, now six years in, is a holding company for brands including The Line, Khaite, Pop and Suki, and more, with the goal of supporting inventory planning, financial modeling, distribution and infrastructure organization for a new retail industry. Founder Adam Pritzker joined the Glossy Podcast to discuss how brands...
- How Gap is improving employee productivity to boost brick-and-mortar sales
Gap Inc. is experimenting with digital strategies intended to improve the productivity of its sales associates, in turn enhancing the customer experience and bolstering sales.
- Fashion aggregators duke it out in a crowded market
The arms race is on for the online luxury multi-brand retailers to win over the next generation of high-spending shoppers. These companies all have deep pockets. As a shakeout approaches in the industry, who wins will boil down to two key competitive advantages: Exclusive inventory and customer data comprehension.
- How retailers are crunching data to cut losses from returns
As the frequency of online shopping continues to climb -- aided by, among other things, free shipping and returns that have become table stakes to be a competitive retailer today -- so too does the amount of sales lost to returns. In turn, data-driven personalization and machine learning platforms like...
- How fashion creative is keeping pace with production
To cover the constant content cycle across digital platforms, fashion brand strategies have changed around photoshoots and fashion shows to make sure they’re milked for all their worth.
- Frame debuts revamped e-commerce site to prove it’s ‘more than a denim brand’
Two years after Frame Denim launched its first e-commerce site, the brand debuted revamped desktop and mobile experiences designed to better showcase its growing collection of products.
- Abercrombie & Fitch is digging into its archives to gain ground with Gen Z
As Abercrombie & Fitch continues to rebuild, the company is looking to the past in the form of capsule collections that draw inspiration from its early days as a late-19th-century upscale sporting goods store.