Choire Sicha -- who formerly managed partnerships at Vox Media after helping launch both Gawker and The Awl -- took over at the helm of Style at a particularly fraught time for media organizations attempting to navigate coverage in an era of fake news, the Time's Up Movement and escalating...
At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and...
Customization initiatives at Coach and Kate Spade are expanding, acting as a new internal compass for inventory strategy, supply chain technology and customer databases at fashion brands.
Though the bridal industry is particularly bound in tradition, it hasn’t stopped the influx of bridal startups like Floravere from trying their hand at shaking up the industry and vying for a piece of the $119 billion bridal market. While brides of the past would partake on days-long expeditions to...
Looking to capitalize on the current push for diversity and dismantling gender norms in fashion, Bonobos is launching a new campaign to position itself as a proponent of inclusivity in menswear.
Porter editor-in-chief Lucy Yeomans joined the Glossy Podcast to discuss why Net-a-Porter considers content and commerce an integral part of both its marketing and merchandising strategies, how fashion media has evolved and why a cohesive brand voice is so important.
While Urban Outfitters has sold furniture and housewares since it was founded in 1970, the retailer has recently stepped up its game to better compete with competitors expanding their product assortments to join the lifestyle brand hype.
To maintain market share in an increasingly cluttered industry, Ulta is hinging its strategy on high-low shopping: It’s one of the few beauty retailers to sell both mass-market and prestige products in one place. The next merchandising and inventory steps it takes, then, are key. Newness is a big focus...
Visitors of Tiffany & Co.’s flagship store on Fifth Avenue may have been surprised Thursday night to find rapper A$AP Ferg among the diamond rings and silver bracelets, performing a live show in celebration of the launch of the company's first jewelry collection under its new creative director, Reed Krakoff.