A recent study conducted by Condé Nast and research firm Tapestry found that many fashion and beauty marketers are missing opportunities to influence purchasing decisions using editorial content.
Alice + Olivia’s evp of brand marketing Aliza Licht: ‘Amazon doesn’t need a brand story’ We spoke to Aliza Licht on the Glossy Podcast to discuss the evolution of authenticity in social media, branding and storytelling, and Amazon vs. wholesale.
Instagram and Facebook rolled out separate tools this morning, each designed to enhance the social shopping experience on their respective platforms using tactics focused on increasing consumer engagement and creating additional opportunities for feedback.
Amid the high-low, designer-influencer, streetwear-luxury hybrid designs flooding fashion, no one's a more prolific collaborator than designer Virgil Abloh.
More than a year out from its acquisition by Jet.com, Walmart’s e-commerce subsidiary, Modcloth is leveraging the resources of the retail behemoth to expand its digital reach with the help of an influencer marketing campaign.
To map out international expansion in these areas, Ralph Lauren is modeling its approach on its second-largest market, Japan (the company doesn’t break out specific sales by country, only region). Six years ago, the brand turned sales around in Japan by localizing its regional management team, building a network of...
After managing Marie Claire's website for more than three years and tripling its readership, Jessica Pels was ready to lend a hand to Cosmo. She took over as the digital director of Cosmpolitan.com in January.
Seeking to capitalize on the dearth of rental options, Andrew Blackmon and his business partner Patrick Coyne started The Black Tux, an e-commerce service where men can rent a full formal ensemble -- including ties and shoes -- for an average of $95.
Caraa co-founder Aaron Luo: ‘Retail brands should not raise VC funding’ Luo joined the Glossy Podcast to discuss why his brand didn’t raise any VC funding, how he chooses brand partnerships and why he decided to test selling products on Amazon.