Though retailers still can't get enough influencer marketing, Macy's is switching it up by recruiting its own sales associates and personal stylists as brand ambassadors rather than enlisting the latest hotshot bloggers.

Fashion brands like The Kooples and Pinko, and beauty brands like Deciem-owned The Ordinary and MartiDerm, have begun selling in China through Taobao Global. Different than Alibaba’s Tmall e-commerce platform and the main Taobao marketplace, Taobao Global specializes in working with small- to medium-sized businesses not local to the Chinese...

Launching today, Jetblack operates as a personal shopping service activated via text message and currently available by invitation only. According to Fleiss, the service is designed to save shoppers time and increase efficiency by catering to specific consumer preferences. Using a team of experts that leverage machine learning and chatbot...

When Everlane opened its first brick-and-mortar store late last year, it came as a surprise to customers — even those unaware of founder Michael Preysman’s statement that he’d never, ever go there. Since then, the move has become almost expected of direct-to-consumer brands.

The plus-size collections are available through Rent the Runway, where the Tanya Taylor brand team closely monitors customer feedback on fit, as well as online plus-size fashion retailer 11 Honoré and the brand’s site. Right now, plus-size clothing represents about 15 percent of inventory on the Tanya Taylor e-commerce site,...

The Eileen Fisher approach to sustainability has evolved to focus on reducing waste through a circular recycling program, a line of “remade” Eileen Fisher items designed from damaged or stained pieces from past collections, and an emphasis on storytelling and education. Now the head of a certified B-Corp organization, Fisher...

In an effort to boost web sales in the U.K., Zara is looking to bridge the gap between brick-and-mortar and e-commerce with the help of an updated London flagship heavy on in-store technology.

To best translate the nail-polish shopping experience online, where every OPI shade from I Just Can’t Cope-acabana (a bold yellow) to Lincoln Park After Dark (a jet black) is available, the nail polish brand recently redesigned its website. The new OPI.com is built around a personalized experience, with data algorithms...

In a call with investors yesterday, Gap. Inc. reported that comparable sales increased by just 1 percent in the first quarter of 2018, missing forecast expectations from analysts. The stalled growth was attributed largely to challenges involving the Gap brand, which experienced a 4 percent drop in comparable sales from...