After months of experimenting with in-store features that merge physical and digital -- including “buy online, pickup in store” and mobile point of sales -- Old Navy has rolled out capabilities nationally in an effort to increase sales.

Stella & Dot, the direct-selling accessories company, is adding a full apparel line to its inventory assortment today after a year of testing the category. With it, Stella & Dot’s 30,000 global sellers (called “personal stylists”) are being equipped with AI-powered guided selling tools in order to help them reach...

Coming on the heels of its expansion into menswear and intimate apparel, Stitch Fix is rolling out a much-anticipated styling service for children today, in advance of the back-to-school shopping season.

The new Guess store in Hong Kong is outfitted with Alibaba’s FashionAI technology, which combines in-store shopping with a digital infrastructure. Every customer who walks into the store checks in with their Taobao mobile IDs, used to track items that are tried on and saved for later, scan items to...

For department stores, the strategy around subscription boxes and personal styling services goes a little something like this: If everyone else has one, we want one, too.

Fashion and beauty brands have long used cause marketing tactics to sell products, but in recent years they have increasingly turned to Pride Month as a springboard for profit, to both the delight and frustration of shoppers.

After seeing the success of peer-to-peer sellers like Poshmark and rental companies like Rent The Runway, emerging startup DesignerShare is conjoining the two to see if it can reap the benefits.

At Aday, new products are subjected to a four-week tester program before launch, and then once they’ve hit the market, customers are continuously recruited from the waitlist to give feedback on how something holds up over time, as they're worn for different activities. From there, the teams identify recurring themes...

Moschino is now on Tmall, but for a brand with less recognition in the region – compared to a Louis Vuitton or a Gucci – just arriving isn’t always enough to attract the attention of China’s customers, who move quickly through trends and readily attach themselves to an attractive brand...