- Five things every retail executive should know
Glossy+ members stay ahead of the top trends in the rapidly evolving fashion and beauty industries with access to unlimited articles, invitations to exclusive member events, and insights from quarterly reports. And in our most recent report, the Glossy team explored the changing face of retail and looked at five trends shaping...
- How Michael Kors turned around its wholesale business in under 2 years
Two years after CEO John Idol announced the brand would be reducing the amount of inventory it shipped to its retail partners and opting out of broad retailer promotional events, wholesale performance is turning around. The brand’s now-lightened inventory load at department stores like Macy’s and Nordstrom is selling out,...
- Neighborhood Goods wants to be the department store for DTC brands
As the direct-to-consumer brand space matures, there’s a growing opportunity for the DTC department store. Neighborhood Goods, which raised nearly $6 million in May in an investment round led by Forerunner Ventures, will carry around 15 digitally native brands in its first store, set to open this fall in Plano,...
- How Reformation communicates sustainability messages in its email marketing
Reformation formulates its email strategy by balancing brand-, mission- and commercial-driven messaging. It takes data into consideration, to an extent, but maintaining a healthy mix in messaging is more gut-driven, since relying on data alone would lead to every email promoting product. To align mission into its marketing messages, Reformation’s...
- How Fabletics plans to double its business in three years
Adam Goldenberg, the co-founder and co-CEO of Fabletics and TechStyle, wants to fast-track his biggest brand’s growth rate: His goal is to double Fabletics’ business over the next three years. To do that, Fabletics is speeding up and improving its design and merchandising strategy, plotting expansion in more international countries,...
Designer Clare Vivier: ‘I’ve never been intimidated to sell direct-to-consumer’ Vivier joined the Glossy Podcast to discuss evolving as a designer-founder over the past 10 years, marketing in a department store versus Instagram, and keeping up with the pace of the industry.
- Saks has recruited 170 store employees to be its first mobile ‘style advisors’
The 170 currently active style advisors are on duty, during both working hours and non, to help customers find specific items for certain occasions, answer styling questions and send their advisees freshly arrived products they think they would like. The goal is to incentivize store employees to help shoppers make...
Aurate co-founder Bouchra Ezzahraoui: ‘We want to be in control at all times’ Aurate cofounder Bouchra Ezzahraoui joined the Glossy Podcast to discuss bootstrapping her business, reacting quickly to customer responses and accommodating the way people shop for jewelry today.
- Day in the Life: Shape fashion and lifestyle director Brooke Ely Danielson
As the fashion and lifestyle director of Shape magazine, Brooke Ely Danielson has had the task of leading the Meredith-owned publication’s lifestyle coverage through both a redesign and cultural shifts regarding fitness, body positivity and wellness.