“That’s what authenticity looks like”: How brick-and-mortar businesses can leverage influencer marketing For many, influencer marketing invokes images of products aesthetically photographed and blasted to a mass following. It’s easy to see how brands might interpret the tactic as something impersonal, best suited for retailers with mass appeal. But influencer marketing is most effective when it gets personal. Sponsored by Obvious.ly
- Jewelry designer and CEO Kendra Scott: ‘I wanted to start a brand that really meant something’
On this week's episode of the Glossy Podcast, Scott joined us to talk about how she built a brand with heart, why it's important to talk directly to the consumer and why a good retail experience will never go out of style.
- How DTC brand The Arrivals struck a wholesale deal for the digital era
Although The Arrivals launched in 2014 as a direct business on the premise that it would leave out the wholesale middlemen, founder Jeff Johnson predicts now that wholesale will eventually account for 20 percent of the company’s revenue. It wasn’t an overnight decision.
- In push to become retailers, fashion brands undergoing internal overhauls
It’s no longer enough for a fashion brand to be just that: a brand. They have to be retailers. Brands up and down the fashion ladder, from Michael Kors to Milly, from Alice + Olivia to Theory, from Acne to Vince, from Burberry to Gucci, are focusing business efforts not...
- PopSugar CRO Geoff Schiller: ‘If you focus on making money, you wind up diluting the brand’
PopSugar CRO Geoff Schiller joined the Glossy Podcast to discuss what PopSugar has learned about the fashion and beauty retail industries, how the company uses audience data to make decisions and why publishers and retailers need to work together today.
- ‘It’s terribly underdeveloped’: Michael Kors’ roadmap for making Versace a $2 billion business
Michael Kors didn’t set out a specific timeline to reach Versace’s growth goals, but it laid out a roadmap detailing the strategic initiative behind the dollar figure, which includes bringing Versace’s e-commerce capabilities up to par, focusing in on the accessories business, opening more stores and building a bigger presence...
- ‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its shoulders. Now public, the e-commerce company built on an expensive infrastructure of data technology is setting out to prove it can change the way fashion...
- ‘The less you rely on outside partners, the better’: Merchant Financial Group CEO on the way forward for DTC
By dealing in the financials of both wholesale brands that are adapting to new consumer behavior, and new direct-to-consumer startups that are trying to scale and survive, Merchant Financial CEO Adam Winters has perspective on how two distinct forces of the fashion retail market need to operate to move forward.
Vince creative director Caroline Belhumeur: ‘You can’t buy customer loyalty, you have to build it’ For the accessible luxury brand Vince, creative director Caroline Belhumeur’s background in retail was a boon that saved it from the brink.