YouTube star David Dobrik to advertisers: Learn to trust the creator David Dobrik, a 23-year-old YouTuber with 15.9 million subscribers, changed the way SeatGeek works with influencers by convincing the company to be a character in his videos. Since then, Dobrik has been able to use that content to get other brands, like EA Games, to do the same thing. Dobrik...
Introducing the new issue of Digiday magazine, focusing on Generation Z Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change. In this latest issue of...
Opinion: The brands and playbook that defined the DTC decade The 2010s saw a venture capital-fueled explosion of direct-to-consumer brands selling over the internet. Innovative marketing was key to their strategy, but over time, a playbook emerged.
The Glossy guide to what’s in and out for 2020 Gone are the days of big companies and editors setting the seasonal trends and dictating the style rules du jour. Today, brands are letting consumers take the lead.
Glossy 50 2019: Fashion’s Leaders In our third annual Glossy 50 list, which we've rolled out all week, we’re honoring the industry insiders responsible for driving the year's important changes. This is the final batch of honorees, all chosen for their impact on fashion.
Glossy 50 2019: Beauty’s New Guard In our third annual Glossy 50 list, rolling out all week, we’re honoring the industry insiders responsible for driving the year's important changes. This is the fourth batch of honorees, all chosen for their impact on beauty.
Glossy 50 2019: Fashion’s Front-Runners In our third annual Glossy 50 list, rolling out all week, we’re honoring the industry insiders responsible for driving these important changes. This is the third batch of honorees, all chosen for their impact on fashion.
‘80% of our e-commerce traffic is driven through Instagram’: Shay Mitchell on travel brand Beis When Béis first launched in partnership with incubator Beach House Group, Mitchell and her team weren’t sure how many products the brand would have. The company's product strategy has since shifted several times in 13 months. Originally Béis planned on having one collection that would slowly build over time, but...
‘I learned a big lesson’: Miki Agrawal on her bidet brand and life after Thinx In 2011, Agrawal co-founded Thinx, a company that makes underwear made to be worn during the menstrual cycle. Amid allegations of sexual harassment, which were later settled without admission of wrongdoing, Agrawal stepped down as CEO of Thinx in March 2017. Agrawal's focus has since shifted to her venture, Tushy....