Have we experienced our last fashion week? The pandemic has brands questioning the efficacy of fashion week and reimagining ways to show their collections that make more sense.
E-commerce woes, failed rebrands and Madewell: How J.Crew lost its way The apparel brand was staring down a debt load of close to $2 billion and fading brand cachet. The one beacon of light it had, Madewell, wasn't going to be able to right the whole ship, even under good conditions. And then came coronavirus, which shut off nearly all incoming...
Glossy Research: 32% of retailers have now furloughed store staff For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a...
Glossy Research: How ad spending is changing in the coronavirus era The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.
- Glossy Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms
Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.
Introducing Glossy+ Talks Glossy+ Talks are regularly scheduled Zoom calls featuring fireside chats exclusively available to Glossy+ members. Talks feature conversations with industry leaders across the luxury, beauty, fashion and wellness industries. Members can expect to receive valuable insight on everything from brick and mortar retail to the evolution of DTC to Instagram...
How brands are adapting to the expectations of an increasingly vegan generation Gen Z is flocking to veganism, leaving brands selling non-animal products struggling to adapt to their expectations.
