The altered state of the rental market Le Tote filed for bankruptcy in early August, and at the time noted that its subscriptions had declined since March. Urban Outfitters has decreased investment in its rental company, Nuuly, which it just launched in May 2019. Meanwhile brands and retailers are increasingly tackling the business model, with Eloquii, Selfridges...
Are heels over? What the footwear market will look like post-coronavirus Footwear collections are looking considerably more casual and comfort-focused this summer, as brands pivot to cater to consumers' new work-from-home lifestyles. Dress shoe sales, on the other hand, have suffered considerably; the segment dropped 71% in the second quarter, compared to last year, according to research firm NPD Group.
‘An interesting time to be a marketer’: How brands adjusted their strategies for back-to-school The end of summer is usually the time for back-to-school shopping. While everything about this year is very different, children’s apparel companies are restrategizing based on the fact that kids will always need clothes.
Virtual try-on is catching on among fashion consumers Sunglasses brand Bollé is one of several brands and retailers that had an AR plan in the works well before March and are now taking advantage of the opportunity to lean on the technology.
‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice Women’s lifestyle title Marie Claire is getting into the sampling business with the launch of Beauty Drawer, opening on Monday. The first 5,000 members to sign up will receive samples of anti-aging cream from the launch partner, beauty brand StriVectin.
Survey: How are fashion, beauty and retail brands collecting audience data? As fashion, beauty and retail businesses surge in the DTC and e-commerce space, we want to learn: is your brand using newsletters, surveys and other publisher-like content to more directly engage with your customers — and to collect consented data in a post-cookies world? Take this brief survey and we’ll...
Are open-air malls the future of physical retail? Traditional malls were already experiencing a decline in popularity as people flocked to mixed-use hybrid shopping and entertainment centers, which often include an emphasis on outdoor space. This has been fueled in recent years by more department stores and traditional mall chains closing or declaring bankruptcy, such as Neiman Marcus,...