- Rimmel London to host Snapchat press conference with Cara Delevingne
In tandem with the announcement that Cara Delevingne has been appointed the newest brand ambassador for Rimmel London, the company is holding a Snapchat press conference with the model on April 15.
- Menlook brings Instagram to TV in latest ads
In an era when fashion brands and publications are flooding the zone with influencer posts on Instagram, one brand is taking the reverse approach and bringing Instagram into its traditional television spots.
- Victoria’s Secret can learn from lingerie upstarts
The struggle the brand faces is, in an age of body positivity, it feels distinctly 1990s, while upstart competitors like Adore Me and Negative to Third Love are making inroads.
- Makeup for all: Why MAC Cosmetics is funding a documentary on the transgender community
MAC doesn’t just want to drive lipstick sales, it also wants to drive societal change. The makeup giant is developing a video series offering viewers a peek into the life of transgender and gender-nonconforming individuals, due to release this June. The series is being directed by Silas Howard -- of...
- Intel gets inside the wearable industry
Until now, fashion-tech, although a seemingly good match, has struggled to be more than a spectacle. Intel is committed to making it a reality.
- Is H&M moving fast enough to become a digital brand?
H&M’s net profit may have slid the most it has in five years, but the Swedish retailer remains unfazed. The retailer is placing its bets on both physical and e-commerce expansion as well as a portfolio of several new brands to overcome what it hopes is only a minor speedbump....
- How Coachella became a fashion marketing hotbed
Coachella has flourished into a hotbed for fashion marketing, drawing names from Jimmy Choo to H&M onto festival grounds for facetime with attendees.
- Why Cadillac partnered with fashion designers to enhance its brand
Cadillac is partnering with the Council for Fashion Designers of America on an initiative called Retail Lab that helps cultivate young fashion designers. The program fosters up and coming young designers, and augments Cadillac's efforts to rebuild its brand following decades of slumping sales.
- Algorithm-pocalyse: Bloggers beg users to ‘turn on post notifications’ on Instagram
Fashion bloggers are worried the impending Instagram algorithm changes are going to punish them. Now, many are begging users to turn on post notifications. Most are doing so with an arrow pointing to the button that turns them on. The Instagram algorithm will seriously ding brands, as Digiday reported last...