For some of the biggest influencers in fashion, their blogs have served as catalysts to large scale sponsorships, advertising campaigns and book deals. These style enthusiasts have entrenched themselves as iconic mainstays and purveyors of style, identifying and establishing trends by transforming passion projects into a lucrative venture.

The Japanese social network, Line, has added another lux brand to its bow and is drawing an increasing number of fashion and beauty brands all hoping for a bigger bite of Japanese millennials’ appetite for online shopping.

Nudz is part of the ongoing movement toward inclusivity in beauty and fashion, from cosmetics lines that feature more diversified tints to clothing lines tailored to fit a broader range of body types. "I wanted every woman to feel inclusive and feel that we were recognizing all skin tones," said...

Lux jewelry brand Swarovski is putting its bets on digital through a new partnership with Instagirl supermodel Karlie Kloss that was announced Tuesday and the launch of a Snapchat channel. Kloss, part of a coterie of well-known models who have become big thanks to a hefty social following (other members include Cara...

As the fashion industry rapidly continues to transform amid increased digital offerings and the rise of social media, Kristen Naiman, Kate Spade's svp of brand creative, is establishing what it means to be a storyteller in a technological age. "If there's one massive shift that digital has done to fashion,...

Susan Naci loves to talk about fear. The 32 Laight Street Partners investor is struck by how many decisions by VCs, startups and big brands are all driven by that one most cripping of emotions. People are so afraid of not seeing scale or growth, that they often miss out...

Solid & Striped has been regularly selling out of its latest swimwear styles as the result of Instagram buzz. "Compared to Snapchat, Twitter and Facebook, Instagram is the best curated form of word-of-mouth marketing," said Kyle Wong, CEO of Pixlee.

Timberland and Betabrand teamed up for to bring consumers into the design process, honing in on three final shoe designs. While fashion brands have been slow to join the crowdsourcing trend, the partnership highlights increased efforts in democratization.

Man Repeller's Leandra Medine is at the helm of a mentorship hosted by H&M and Bloglovin' to identify the next star of the blogosphere.