Selling online is a distinct challenge for a sensory product like perfume. So new fragrance company Phlur is hoping to tap into people's other senses to get them to buy its scents this way. The company is using video, Spotify playlists and a 'how to wear' guide, in order to...

IBM is continuing to expand its ongoing retail initiatives with a new MobileFirst for iOS Sales Assist app, one of a number of emerging technologies the company views as a potential disruptor.

Digital sports publisher, Bleacher Report, has teamed up with street-wear label KITH as it tries to build brand culture and be more than just a sports website. The nine day pop-up shop in Soho features computers to create memes, an exclusive KITH collection, and snacks, and is targeted towards young...

Fostering emerging talent has been an ongoing initiative of the Council of Fashion Designers of America, and now its efforts include a collaboration between alice + olivia and artist Jean-Michel Basquiat.

People magazine is partnering with Cameron Dale, costume designer behind Pretty Little Liars, on its latest e-commerce People Shop venture. The online shop, which launched yesterday in tandem with the start of season seven, currently features 50 items as worn by the characters and will be updated in real-time as...

A recent report shows that in the past year, online bridal wear offerings has increased by 80 percent, to 45,000 items globally. The growth can likely be attributed to a boom in retailers experimenting in the bridal market, while consumers simultaneously grow more comfortable searching for "trickier fit" items like...

The fashion industry is the world’s second largest polluter after oil, and an estimated 14 million tons of clothing is thrown out in the U.S alone. As part of an increasing trend towards more sustainable fashion, designers are choosing to use larger factories scraps of fabric, as well as make...

Japanese retailer Uniqlo is focused on better understanding its consumer base and the way it shops. For Hiroshi Taki, CEO of Uniqlo USA, this means amplifying mobile shopping capabilities and tailoring e-commerce efforts to make the shopping experience more personalized.

In two years, Kit and Ace, the technical apparel -- don’t call it athleisure! -- brand founded by Chip Wilson’s wife and son, Shannon and JJ Wilson, has grown at a breakneck speed, with 63 locations in two years. It came in hot, arriving just after the functional-but-stylish clothing boom...