Italian fashion house Fendi is the latest luxury brand to partner with a major fashion magazine in order to get into interactive video. In collaboration with Elle International, Fendi has created three short videos to preview its pre-fall 2016 collection, as it builds its digital presence. The advertising campaign, created by Hearst Italia,...

The Lion'esque Group brings popup stores to fruition, starting with ideation and continuing through collaboration with real estate partners to identify storefronts and conducting data analysis on consumer sentiment and engagement. Its robust roster of clients ranges from fashion brands to lifestyle and food companies.

The amount of time people spend on their phones to use the internet is set to skyrocket this year, new research shows. Mobile overtook desktop computers as people’s preferred device to access the internet last year, and that trend is forecast to jump by 28 percent this year, according to...

Though a growing number of companies are delving into the world of 3-D printing and increasingly collaborating with consumers on personalized designs, the supposed environmental benefits of the technology remain to be seen.

Behind many brands’ decisions to show capes, or culottes, on runways and in shows is WGSN, or World Global Style Network, a trend-tracking and research tool whose clients are designers, buyers and merchandising executives who use it to base decisions on clothing and apparel choices -- from color to cut...

Marie Claire’s editor-in-chief cut her teeth at the Paris Review under George Plimpton as his assistant and associate editor of the publication. Under his tutelage she learned the value of an intense curiosity. “I was terrified of him in the first two weeks,” she laughed. “His wife had to take me outside and...

Fashion photographer Mario Testino shared a 360-degree "Towel Series" photo on Facebook, testing out the platform's new capability to create a 3D image by uploading a panorama shot or using a 360-degree app or camera. The posts include a special icon denoting to friends and followers that they can view...

Smartzer is a video technology company that overlays interactive templates atop new or existing footage, allowing users to learn more about products and make direct purchases. Founder Karoline Gross hopes to become a leading video resource for brands that have increasingly started to turn to shoppable video offerings, including Rebecca...

Eyewear is going the same way as streetwear. At least it is according to Safilo’s chief executive. “The rise of digital and social media is influencing new avenues of design and aesthetic, and the trend of ‘urban athlete’ is emerging in eyewear,” Luisa Delgado said. Delgado has been been at...