Having been at the helm of a string of fashion magazines like Ebony, Glamour and Teen Vogue since 2008, it is no surprise that Teen Vogue editor Elaine Welteroth treats Instagram like her own little mini-magazine. Welteroth tries to post at least once or twice a day, giving her nearly...
Gilt Groupe, the online flash sale site, is teaming up with Corona Light to feature fashion influencers in an attempt to attract a fashion-forward demographic to its beer.
Following news that Olympic swimmer Ryan Lochte fabricated a story of getting robbed at gunpoint in Rio de Janeiro, images of the athlete have disappeared from the Ralph Lauren site and allegedly from some Macy's brick-and-mortar stores.
Kanye West and Justin Bieber both made significant efforts to increase accessibility to their concert merchandise this week. Despite the mass commercialization of the products, the collaborations will continue to maintain their magnetism due to consumer demand for limited edition offerings, experts say.
Beyond their print September issues, the major fashion publications have also turned to innovative digital strategies to lure readers to not just pick up the physical magazines but also engage with video and social content that lives beyond the pages.
Justin Bieber announced he will be launching a collaboration with Forever 21 and music merchandize company Bravado starting next week. The collection, which includes t-shirts emblazoned with the pop star's face and phrases like "Justin Forever," will be available on Forever 21's website first before hitting brick-and-mortar shops on August...
On this week’s Glossy Podcast, Tony King, founder of King and Partners, and Inii Kim, creative director, joined us to talk about the changing mores inside fashion brands, how digital demands better marketers and what it was like doing e-commerce for Gucci two decades ago.
As luxury shoe company Camper has evolved, it's taken a cue from other high-end brands that have established themselves as more than a fashion company but also a lifestyle brand, with boutique hotels in the world's most fashionable locales.
While the traditional method of launching a magazine in the digital era is to simultaneously launch a print and digital version (or even eschew print altogether) GQ Style decided to take it's own approach.