Belle, the pseudonymous blogger behind Capitol Hill Style, first created the #ReviveJCrew movement in a March 2015 post, urging the company to reconsider its design, strategy and pricing, and issuing a call to action for consumers to share their grievances. The hashtag has proven its longevity as it continues to...
Fashion designer Thakoon Panichgul is the latest designer to ditch wholesale and open his own store, and move to a direct to consumer model to take control of his own brand's story. “I want to bring back desire of fashion,” he said about creating supply and demand around collections. Now,...
Sephora is the latest beauty brand to branch out on Instagram, launching a spinoff account for The Sephora Collection, a line of cosmetics.
Rebecca Minkoff is homing in on how to tackle some of the industry's biggest issues, including sustainability and diversity, and finding ways to better engage with her consumers.
Former Sex and the City actress Sarah Jessica Parker has launched her latest fragrance through an Instagram video. The video has no paid support behind it, and amassed over 82,000 views in just two hours.
Figuring out how to bring smart textiles -- which range from performance enhancing to incredible feats of design -- to scale, is an ongoing challenge industry leaders are adamant to solve.
Companies say that sales of the "burkini" have been peaking following a controversy earlier this week, when the viral image of a Muslim woman at a French beach being forced to remove parts of her full-body burkini by policemen sparked widespread outrage.
While brands were quick to jump on Instagram Stories, the major fashion publications were a bit more methodical about how the new offering could factor into their digital content strategies. While some started with office tours or exclusive interviews with celebrities and fashion icons, others opted for more strategic teaser...
In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...