Glossy Team

Glossy Team

Glossy Team

  • Map: Where to go, what to eat during fashion week

    After New York Fashion Week was relocated from Manhattan’s Lincoln Center to Spring Studios last year, fashion week goers have had to adjust to a new schedule and adopt a refined strategy for schlepping between shows.

  • The Size? secret: The in-house sneakerhead running its social media

    Luke Matthews doesn’t like the word “sneakerhead,” but he’s grown to accept it. “For me they’re always trainers,” he says. The 24-year-old tastemaker, who owns 120 pairs of those trainers, runs social media at U.K. shoe retailer Size? — part of the buoyant JD Sports empire. Matthews was nabbed for the job fresh out...

  • Ted Baker and Google team up for interactive campaign

    Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience.

  • Vogue uses ‘Runway’ vertical to experiment with live video

    Vogue is leveraging its Vogue Runway vertical, launched last September to house fashion week-specific coverage, to continue testing Facebook Live and video content directly from shows. Vogue Runway editor Nicole Phelps said the primary difference in its second year will be an increased emphasis on real-time coverage, rather than post-show...

  • Michael Kors enters smartwatch and fitness tracker market

    Wearable tech, in particular smartwatches, has been criticized for a lack of design and user experience. Michael Kors is the latest designer to enter the space, launching a line of smart watches and fitness trackers on Tuesday. “Technology has underserved females for a long time and Michael Kors has seen...

  • Five influencers to follow for fashion week

    There may be limited space at New York Fashion Week, but brands know that beyond the celebrities, fashion magazines and fellow designers and industry moguls, there's one group of style arbiters that are imperative to let in to their shows -- fashion influencers.

  • Laurie DeJong: ‘Building a brand isn’t about going out of the gate onto the runway’

    It’s almost fashion week, and Laurie DeJong has just arrived from a construction site over near Penn Station on Manhattan’s west side. Par for the course, since DeJong, the CEO of LDJ Productions, is behind 65 fashion week shows, responsible for direction and production for the biggest event that happens...

  • Michael Kors launches editorialized ‘street style’ campaign

    Michael Kors is jumping on the street style trend with a new, highly editorial-style campaign. The campaign, titled The Walk, features shots of influencers with the brand’s latest line of handbags, taken by fashion photographer Tommy Ton. The campaign style, which resembles an editorial spread, is losing favor with some brands,...

  • Smashbox Cosmetics takes the virtual reality plunge

    Smashbox is making its virtual reality debut by giving viewers a peek into its origins, and taking them on a tour of Smashbox Studios, the fashion photography studio in Los Angeles where it was born.