- Nike launches raffle for Nike Mag self-lacing sneakers
Nike is launching a limited edition of the Nike Mag sneakers from the 1989 film "Back To The Future Part II," with full auto-lace capability just like Marty McFly’s in the classic movie. Only 89 pairs will be available through an online raffle, and tickets can be purchased on the...
- Anatomy of a Glossier product launch
Glossier, which launched in 2014 as an extension of the beauty blog Into The Gloss founded by Emily Weiss, is now capitalizing on the successful promotional model for its Milky Jelly Cleanser to sell its latest series of facial serums, the Supers, launched lats month. For a beauty company that...
- Fashion editors vs fashion bloggers, explained
The fashion industry is atwitter over the Vogue vs. blogger controversy. But what seems like a catfight is actually another data point in how much the old guard industry has to be fear.
- ‘Sweat and tears’: Confessions of a serial fashion industry intern
Fashion internships, mostly unpaid, are one of the only ways to get experience and a foot in the door to working in the industry. While some internships are designed to transition interns into full time roles, others involve interns doing coffee runs and unpacking boxes.
- Why retailers are gender-bending
Gender is a hot topic in broader culture and retailers are tapping into the phenomenon with their own definitions of gender, through unisex, gender-neutral and androgynous lines.
- Tory Burch urges fashion industry to make Election Day a paid holiday
In an editorial this week, Tory Burch shared the reasons why she decided to establish November 8 a paid company holiday in an effort to increase voter turnout. Her op-ed comes on the heels of a venture led by the CFDA and Condé Nast to register voters through its #runwaytoregistration...
- eBay dips its toes in fashion with Project Runway partnership
Clothing on Project Runway's latest season can be directly shopped off the runway on eBay, for the first time. While proceeds go to charity, agency experts say the partnership is huge for eBay, and is a just another example of the wider shift to see-now-buy-now and increasing audience engagement.
- Confessions of fashion students: We’re teaching ourselves how to be designers
As the fashion industry adapts to rapid technology growth, with a refined focus on areas like sustainability and diversity, schools are struggling to keep up with the pace. Professors and administrators are failing to integrate these issues into their curriculums and delineate a clear path for students to tackle the...
- How a former One Direction singer helped drive Highsnobiety’s audience
Streetwear magazine Highsnobiety's latest theme was independence, and it chose former One Direction singer Zayn Malik for one of its four covers. As part of its digital strategy to reach new audience, Malik's cover did just that. The publication saw its Instagram followers increase by 4,500 followers in the two...