Beauty brands are jumping on augmented and virtual reality. One of those is Japanese-based cosmetics company, Shiseido, which is betting big on experimenting with virtual and augmented reality, as well as consumer data to inform its marketing strategies and talk to consumers one-on-one.
TopShop launched the latest iteration of its Reclaim sustainable fashion line, an effort that recycles old garments and excess material into new styles.
Abercrombie and Fitch has followed in the footsteps of luxury brands YSL and DKNY in clearing its Instagram history for a fresh start. Social media experts say while this generates conversation, what comes next has to sustain consumers attention for it to be a worthwhile move.
Levi's announced it will expand its Worker Well-being program to cover a wider number of countries and offer a more robust set of programs, including financial literacy, health initiatives and personal empowerment.
As in fashion media, intern and assistants are an important part of the fashion blogger industry. For many, they play both roles -- that of intern and of assistant. They can be part-time or full-time, and are in most cases unpaid. A look at job postings shows what they do:...
Salvatore Ferragamo launches US e-commerce venture The Italian retailer announced yesterday that it is offering its women's fall and winter collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a...
The pressure on the fashion industry is increasing: The advent of new production and show cycles and a more complicated logistics operation is affecting not only the retailers and the brands, but the designers themselves. On this week’s Glossy Podcast, Tanya Taylor, designer of her eponymous women’s line, joined us...
CoverGirl announced Tuesday that 17-year-old James Charles will serve as the first male face of CoverGirl, kicking off a campaign to promote the brand’s new mascara “So Lashy.”
In its latest effort to tap the 18-34 age demographic, the Diamond Producers Association teamed up with agency Mother New York to launch its “Real is Rare” campaign.