Glossy Team

Glossy Team

Glossy Team

  • Chloé hops on the customization bandwagon

    Chloé announced a new line of alphabet rings and charms, which customers can use to add select initials or meaningful acronyms to several Chloé styles, including the Drew bag and the Alphabet wallet. The move follows Ralph Lauren’s foray into personalization earlier this fall, taking a cue from brands like...

  • Racked shifts to Facebook and email in hunt for audience

    Vox Media's shopping site has relaunched to be Facebook and newsletter-first. The move is intended to grow audience numbers by giving readers content where they already are: on social media platforms. Racked is also putting a big focus on video, where it hopes to cash in on increasing ad dollars.

  • Trunk Club losses signal ‘subscription fatigue’

    While subscription-based clothing services exploded in popularity in recent years, they are struggling to differentiate as consumers experience "subscription fatigue."

  • Vogue and the CFDA open the doors to the Fashion Fund in new web series

    To cater to a rapidly growing digital audience, Vogue and the CFDA have created six short-form videos documenting its latest Fashion Fund competition's five month process. Taking the series digital for the first time, meant Conde Nast Entertainment, who produced the series, changed everything about camera angles, shoot style and...

  • Timeline: How Nasty Gal arrived at bankruptcy

    Nasty Gal founder Sophia Amoruso launched her second book, "Nasty Galaxy" in October, another step in growing her personal brand. Yet the retail arm of Nasty Gal this week announced it was declaring bankruptcy, in the hopes to restructure the business. Glossy takes a look at the retailers timeline to...

  • Puma earnings point to success of celebrity partnerships

    Puma reported that earnings before taxes rose 47 percent to $66 million, outperforming analyst estimates and hitting the higher end of its forecast for the year. The brand is attributing its success to a series of new and continued partnerships that have generated buzz for the company.

  • CoverGirl appoints first Muslim brand ambassador

    First CoverGirl appointed its first male brand ambassador. Now it’s appointing its first Muslim representative.

  • Vogue launches a new Instagram account dedicated to beauty

    Social media is a hotbed for beauty content, so much so that Vogue's launching a separate Instagram account for the vertical. The publisher will pull images from its archives, as well as create social-only video for the platform, and build on the skin care and make up routines, as well...

  • American Apparel seeks buyer, prepares for second bankruptcy

    American Apparel, which has grown notorious for its evocative ads and corrupt leadership, is rumored to be in talks with potential buyers to strike a bankruptcy deal. American Apparel filed for Chapter 11 bankruptcy last month, announcing plans to maintain production in the U.S. despite ongoing challenges of keeping manufacturing...