In terms of fashion collaborations, the big trend of 2016 was cultivating new consumers, as retailers continued to embrace an evolving definition of luxury.
As digital and print publishers chase revenue, and media opportunities shrink, the role of a publicist is drastically changing. In our latest confessions, a publicist opens up about working with brands, which she says have unrealistic expectations and still define success as being featured in a glossy magazine.
The beauty industry pioneered the world of influencer marketing. Today, the beauty influencer market continues to evolve. Most notably, there's recently been a divide between influencers and micro-influencers: Brands are choosing between well-known YouTube personalities and lesser-known, emerging stars.
As one of today's top models, Gigi Hadid is everywhere—including on the cover of magazines, on catwalks, and in brand collaborations. Experts say Hadid's career is firmly rooted in social media, and whether her popularity and brand will continue to soar depends on her future business decisions.
Jonathan Adler is the latest designer to get in on person-to-person payment service trend, by lending his designs to a new PayPal platform.
With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion, beauty and lifestyle publications in 2016.
After murmurings in October about a potential deal between Coach and Burberry to join forces, it seems the truth has come out: According to reports, Burberry has rejected several takeover offers from the NYC-based fashion company.
Alex Taylor, Clique Media Group's vp of digital strategy and content, oversees the media company's editorial, audience development, social and brand marketing teams. Recently, to get a better idea of what that entails, Glossy asked Taylor to walk us through a typical day in her life.
Fashion brands are among the most prolific advertisers on so-called alt-right site Breitbart, thanks to retargeting, which this sector appears to adore using.