- Holiday shopping hacks go digital
Retailers know holiday gifting can be a major pain, so they’re leveraging digital technologies to help consumers accelerate and simplify the process.
- How Stuart Weitzman is using WeChat to expand its Asian footprint
Stuart Weitzman is betting big on the Chinese messaging app WeChat to increase its footprint in Asia. It joins other luxury brands like Coach and Chanel, who are using WeChat as a direct line of communication to consumers. However, creating content for WeChat isn't as straightforward as it is for...
- Inside L’Occitane’s first experiential flagship store
L'Occitane reported an earnings increase of 33.9 percent for the six-month period ending on September 30, as the result of an aggressive growth strategy that includes an expansion of flagship locations across the U.S. and new spa services. Now, the company is focused on providing an experiential retail experience with...
- Why emerging streetwear companies are operating solely on social media
A select group of smaller, under-the-radar brands are thriving by conducting business exclusively on social media platforms, sans buzzy product drops or flashy media stories. Rather than launch full seasonal collections in-store, these emerging companies debut their limited-edition items through Instagram posts or Facebook groups.
- Hearst expands Snapchat Discover efforts with Esquire channel
Esquire launched its first 48-hour Snapchat Discover channel, featuring a compilation of grooming guides sponsored by Armani. This is Hearst’s fourth publication to experiment with Discover, following Seventeen, Marie Claire and Sweet, the company’s recently formed video group.
- On the street: 4 luxury shoppers on their ultimate in-store experience
Fashion and retail is undergoing a revolution, according to Luxury Institute CEO Milton Pedraza. He said that, as retailers begin to experiment with in-store tech to enhance their customers' shopping experiences, they should focus on training store associates to create a point of difference. Glossy hit the streets to ask...
- Kering Group receives low marks in forced labor report
According to analysis by KnowTheChain, an organization that examines human rights abuses across the supply chains of various industries, the apparel and footwear industries are at an at-risk level—and pervasive incidents of forced labor within their lines of production are to blame. Kering Group, which owns Gucci, Balenciaga and Alexander...
- Beauty brand Lancôme ditches its app for a high-performance mobile site
Lancôme is a major player in the app-happy beauty industry, but that didn't stop it from passing on an app in favor of a comparatively affordable and convenient optimized web experience.
- 4 fashion editors on why they left magazines for brands
The editor-in-chief title is increasingly being found in-house at fashion brands, as many are trying to build their own content in order to be more than just a shopping destination. Four former journalists open up about why they moved from magazines to brand publishing, and the differences between the two...