Although Instagram and Snapchat were launched within just a year of each other -- in October 2010 and September 2011, respectively -- fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.
The H&M Group is looking to diversify its offerings by shifting focus from its eponymous store to its five other companies: COS, Weekday, Cheap Monday, & Other Stories and Monki. The Swedish retailer is recalibrating across 64 countries, relocating certain stores, shuttering others and opening an increased percentage of locations...
On Thursday, Facebook announced its Collection feature, which allows companies to share video advertisements that users can click on to be directed to an immersive shopping page. On this page, brands can showcase up to 50 items at a time, and users can click on items of interest to be...
For major streetwear publishers, Instagram serves as less of a promotional tool for editorial content and more of an extension of brand voice and personality. Sites like Hypebeast, Highsnobiety and Complex not only post more frequently, but don’t hold back on wit, eschewing some of the rigidity of peer publications...
Today, the U.S. Supreme Court ruled in favor of Varsity Brands in its case against Star Athletica, a decision that upholds federal copyright law and has implications for the fashion industry.
It’s no secret that J. Crew has been struggling in recent years, and — as its latest earnings report reveals — 2016 was no exception. Add to that the company's long-held $1.4 billion debt, and its current circumstances look bleak.
Bill Blass creative director Chris Benz: ‘I’ve never taken fashion that seriously’ Bill Blass does close to no advertising, doesn’t adhere to the fashion calendar and does everything on e-commerce. And perhaps most interestingly is that Chriz Benz — its creative director, who joined us on this week’s Glossy Podcast — doesn’t even think of himself as a “serious fashion person.” “The...
While most bespectacled consumers have likely heard of Warby Parker, many have yet to come across Eponym, another startup that's just beginning to make big waves in the eyewear market.
Brands are clamoring to make use of 360-degree shoppable photos and videos. While such platforms are certainly innovative, it remains inconclusive whether they are translating to higher conversion and click-through rates.