According to a Glossy+ Research survey of 118 marketers, most survey respondents (61%) told Glossy that they expect 2023 holiday revenue to increase this year, and 17% said they expect it to remain about the same as last year. Another 13% held a pessimistic view, expecting holiday sales to decline...

Tarte has observed a halo effect on wholesale retail, with a triple-digit lift on sales of products featured in TikTok Shop since the brand joined TikTok Shop during the beta program in mid-2023.

Faculty launched in 2019 with three polishes but planned to venture at an undetermined time into men’s cosmetic foundation, eye shadow and hair dye. It generated significant buzz in May 2021 when it raised $3 million in seed funding led by The Estée Lauder Companies’ New Incubation Ventures corporate fund,...

Morgan, who has over 7 million YouTube followers, 10 million TikTok followers and 700,000 Instagram followers, said she thinks of algorithms as a game. Morgan spoke with Glossy about how the influencer industry is evolving, why brands should do more livestream shopping and what community building looks like for content...

Topicals has received wide praise since its launch in 2020, including winning Allure's Best of Beauty in 2023 and Women's Health 2023 Skincare Awards, among others. But the journey to get here has not been easy.

Estée Lauder and The Ordinary teams hope to learn anything and everything about TikTok Shop. The focus for now is on how to craft an effective model to drive their total EMV on the platform.

The primary opportunities are around sustainability and ingredient discovery. But secondary benefits include ingredient scalability, creating new or causing obsolete product categories, and, ultimately, a new lens with which to comprehend the art-meets-science that defines the beauty industry.

According to the National Retail Federation, holiday sales for 2023 are expected to increase 3-4% year-over-year to between $957.3 billion and $966.6 billion, which would be an annual sales record.

The strategies that have propelled Peach & Lily include a consistent focus on sustainable growth and profitability, a consumer-centric approach to events and retail, and product innovation, said Alicia Yoon, founder of Peach & Lily.