Helen of Troy emerges as one of beauty’s most unexpected strategic buyers As the dust starts to settle on 2020, beauty companies that successfully navigated the last year, like Helen of Troy, are turning their attention back to M&A growth. The company notably acquired the product division of Drybar in Jan. 2020. More recently, in Dec. 2020, it signed an exclusive global...
Huda Beauty leans into crowdsourcing for reformulated foundation launch The Faux Filter liquid foundation first launched in 2017 and is a top-three best-selling product for the eight-year-old brand. Its relaunch at the end of January was prompted by customer feedback on the product, including requests to make it fragrance-free and easier to apply for makeup neophytes.
VC investor Arian Simone: ‘The more diverse the investor pool is, the more diverse the investments’ The Fearless Fund is focused on pre-seed and seed-stage funding for women-owned BIPOC businesses across food and beverage, beauty and other CPG brands. Its limited partners include Paypal and the City of Atlanta.
Peach & Lily reverses its educational marketing strategy Instead of announcing a new product and spending the following weeks informing customers on why they need or should want it, Peach & Lily is doing the opposite.
Murad creates wellness-focused editorial publication ‘Well Connected’ Well Connected will published 12-14 stories per month on various topics within wellness, such as stress reduction, self-care and nutrition. The Unilever-owned brand has focused on aligning itself closer to wellness for at least the last three years, spotlighting its founder Dr. Murad and his principles of combatting stress-related skin-care...
Westman Atelier launches at Sephora following $5 million fundraise Sales increased 100% year-over-year in 2020, according to David Neville, Westman Atelier CEO. The brand’s direct-to-consumer e-commerce sales increased by 400% in 2020, now representing 50% of all sales.
Olaplex launches app for professional hair stylists in aim to be tech-focused According to the 7-year-old brand, the professional hair-stylist app is intended to close the gap between online and offline, and serve as a hair stylist’s main resource for information on the brand.
Greek skin-care brand Korres looks to Gen Z to fuel 2021 sales growth Using its hero product the Greek Yogurt Foaming Cleanser, Korres plans to introduce Gen Z to the brand by highlighting across social channels Korres' Greek heritage, clean products and emphasis on skin health.
Beauty brand Ace of Air introduces sustainable packaging for rent Ace of Air, which launched Thursday, is a gender-neutral skin-care and supplement brand requiring customers to “rent” the primary packaging for a non-refundable $2 per product.