Beauty & Wellness Briefing: How No7 Beauty Company is using Walgreens Boots Alliance data Glossy spoke with Anisha Raghavan, No7 Beauty Company's North America CMO, regarding how the company leverages data from Walgreens Boots Alliance and its own brand portfolio consumers, and what internal changes it's making to grow the business.
CoverGirl debuts on Amazon Live through ‘Inside Making the Cut’ CoverGirl’s participation underscores the brand’s prioritization of digital media in its marketing mix.
Daniel Mahler joins Estée Lauder Companies’ executive leadership team The Estée Lauder Companies announced the promotion of Daniel Mahler to the newly created role of evp of global transformation and category leadership. Mahler, who joined The Estée Lauder Companies in 2020, helped create the "Transformation" model, creating a path for the company to invest in long-term goals while simultaneously...
StriVectin joins Sephora.com and shop-in-shop at Kohl’s Sephora and Ulta are both prepping for their upcoming shop-in-shops debuts with Kohl’s and Target, respectively. J.C.Penney also announced that it would work with Thirteen Lune for JCPenney's beauty shop-in-shops. As such, competition over offering the buzziest shop-in-shop brands will likely kick off over the next several months.
Why beauty brands are launching AHA body care products AHAs are a class of acids such as glycolic acid, lactic acid and citric acid (vitamin C), while its cousin beta-hydroxy-acids are predominantly salicylic acid (and occasionally vitamin C, when formulated in a specific way). Both acid classes offer chemical exfoliation, which can help even out skin tone and improve...
Sephora expands sustainability efforts with Clean + Planet Positive labeling Planet Positive criteria is broken down into four buckets: packaging, ingredient sourcing, environmental charitable giving and overall climate commitments.
Beekman 1802 looks to TikTok for first-ever brand ambassador After the brand’s Ulta launch in July 2020 where it was exposed to a younger set of customers, the brand began to build a TikTok presence in Dec. 2020 to reach them directly.
Dermalogica debuts VR e-commerce store To solidify its position as an innovative and education-led brand, Dermalogica created a standalone virtual reality e-commerce storefront to show off its latest products.
Nutrafol looks to reach $150 million in 2021 top-line revenue Nutrafol experienced a 60% year-over-year sales growth in 2020 and is already profitable. DTC sales are expected to reach over 100% year-over-year growth in 2021.