What are co-washes and why are they suddenly so popular? Co-washes, sometimes called co-conditioners or cleansing conditioners, are conditioners used to wash the scalp and hair, in lieu of shampoo. Popular among curlier hair types or those with extremely dry hair, co-washes help hair retain its moisture and remain healthy and more resilient.
Beauty brands embrace zines as offline experiential moment Zines are mini, self-published magazines, typically with a small distribution of physical copies and a focus on unconventional subject matter. But in the case of 2021 and the beauty industry, zines provide brands a light-hearted opportunity to provide customers with an extra perk or to gain social media posts from...
Personalized skin-care brand Proven plans to go public through mini-IPO On August 6, Proven filed an Offering Circular through a Reg A+, a type of securities offering to go public that's similar to a prospectus for a traditional IPO. According to the filing, Proven (under the name Life Spectacular Inc.) expects to raise approximately $42 million from the sale of...
NYFW Briefing: Fashion brands take a democratizing approach to technology The overall use of tech as a democratizer this season, whether via NFTs and the metaverse or new access to a designer, is a notable evolution for the industry event, which was previously sponsored by Mercedes-Benz and Lexus.
Benefit Cosmetics’ Jill Page Collister on its employee-facing podcast: ‘It does a lot for morale’ The origin of BenefitLife began in 2019 when Jill Page Collister, Benefit svp of global education and development, sought to revamp Benefit’s virtual sales meetings, which consisted of business updates for the 300-person field team. At the time, she found them cumbersome and felt they could be more engaging and...
Beauty & Wellness Briefing: A look at PE firm Advent International’s beauty ambitions This week, Glossy takes a look at private equity firm Advent International, including its acquisition of three Shiseido Americas brands and the exit of its bond-building hair-care brand Olaplex.
Fashion resale has lasting power beyond 2020 boom Though the fashion industry faced its ups-and-downs in 2020 and continues to deal with Covid-19 ramifications, one category greatly benefited during this period: resale.
Wellness brand The Nue Co. expands to Sephora U.S. as it preps for global expansion The launch into Sephora is part of the continued global expansion of The Nue Co. and is fueled by a recent Series B investment of $25 million led by Pamoja Capital that occurred in July. That funding has been deployed toward scaling wholesale retail and new markets.
Beautycounter and Klarna team up on livestream shopping series Beautycounter has found early success with its livestream shopping, where a 10-minute segment can drive 200-500% more sales than a single day’s worth of sales at its Venice storefront.