After the 50-year-old brand revamped its packaging and logo in April, it is now targeting a revised distribution strategy. The brand is best known for its rosewater and castor oil products and was typically found in Whole Foods, Sprouts and other health food locations. But it has slowly added Target,...

Obé has seen its Athleta partnership as a source of ongoing enrichment. Athleta even invested in Obé in August during a $15 million Series A fundraising round -- it marked Athleta's first-ever investment in the home fitness space. Now, the two brands have come together on an apparel collaboration, another...

Evereden is trying to stake a claim on the multi-generational skin-care category, a nascent segment that is slowly but surely gaining traction.

Cetaphil currently ranks as a top Gen-Z skin-care brand. At the helm of its success is June Risser, who also oversees adapalene acne brand Differin. This year, she pushed both brands to experiment with digital media, which catapulted their growth.

The Estée Lauder Companies’ Jane Hertzmark Hudis can count many wins in 2021, including the global growth and strong performance of La Mer and hair care. Additionally, new partnerships have led ELC brands to offer a fresh take on beauty.

Over the last 12-months, Versed launched a popular TikTok series, became climate-neutral certified, reformulated products to be more environmentally friendly and brought together over 100 beauty brands to call for federal action around climate change.

Amyris Inc. became a breakout star of 2021, thanks to its brand launches and acquisition strategy. For example, it introduced Rose Inc. and JVN Haircare, by Rosie Huntington-Whiteley and Jonathan Van Ness, respectively. The visionary behind this is John Melo.

Dina Fierro has been instrumental in bringing Nars to the forefront of the digital world, especially within gaming. In 2021, Nars launched programs within Animal Crossing, sponsored Twitch influencers’ livestreams and worked with Zepeto to sell virtual makeup looks.

In August, Lela Coffey led the debut of Gen-Z brand Nou, incubated exclusively for Walmart. Previously, Coffey led the development of My Black is Beautiful with Sally Beauty. In 2021, it expanded to Amazon and Target.com to be more accessible.