After starting with a single shelf in Harrods in 2012, the brand has slowly and quietly grown a global distribution network that includes Bergdorf Goodman, Net-a-Porter, Neiman Marcus, Harvey Nichols and Mecca.

Notably, Mada doesn't recommend products based on consumer segmentation or group demographics. Instead, its underlying algorithm of outfit suggestions learns from users based on the right-swipe (approve) and left-swipe (reject) choices.

Bondi Sands hired a dedicated head of skin-care formulations to prepare for the category expansion, and established independent social media and marketing teams and individual social accounts. This underscores the significance of the category launch to Bondi Sands, as it seeks to grow its business on the wave of the...

Madison Reed opened its latest salon location in Roslyn, New York on Friday rounding out its locations to 50. Madison Reed, like most every other at-home hair-dye brand, experienced a surge in sales throughout 2020 and lasting strength in 2021.

Sonic identities are at their simplest a translation of a brand’s identity into audio. Think" the classic sound of an Apple Mac starting up or, in the case of beauty, the iconic “Maybe it’s Maybelline” tagline as spoken in commercials.

The origin of Tula’s expansion to body care came about due to the industry-wide skin-care boom of 2020 and 2021, as well as a nudge by Ulta Beauty.

L’Oréal Paris wanted to draw attention to the lack of female representation in the NFT space through its approach to NFTs. Female artists account for less than 16% of the NFT art market and only 5% of NFT sales, according to a November report from art market analysis firm ArtTactic.

Daniel Hodgdon, CEO of Vegamour, describes the launch of Ensō as the next step in building Vegamour’s hair wellness concept: Hair and the hair cycle are thought of as an ecosystem, due to their three phases of growth, rest and shed.

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.