Sephora enters the sexual wellness category with Maude and Dame Products include vibrators, of course, but also massage candles, bath products and lubricants. Sephora will merchandise them under a new "Intimate Care" section within its bath and body category.
As color-safe hair care goes mainstream, Colorproof launches a rebrand Since Colorproof's launch, color-safe hair care has become table stakes for hair-care brands and also more accessible, as many brands have shifted away from using sulfates and other color-stripping ingredients. As such, simply being a color-safe brand is no longer enough.
Beauty & Wellness Briefing: So you want to launch an NFT. Here are 3 ways to do it. While the debate on whether NFTs are a gimmick or represent the future of a decentralized digital world is still raging, what is clear is that brands are quick to opt-in in the name of experimentation. The results of these experiments has revealed three strategies for using NFTs: NFTs as...
How IGK plans to modernize to at-home hair dye Launched in early January, the 25-shade range includes traditional brunette, blonde, black and red shades, as well as creative colors like rosy pink, lavender and gray-silver. Each box is $25. The products launched through Ulta Beauty.
Pai Skincare founder and CEO Sarah Brown: ‘Clean is not a term I like’ When U.K.-based brand Pai Skincare first launched 14-years ago as an organic beauty brand, the clean category was barely in its infancy. Since then, Sarah Brown, founder and CEO of Pai, has seen the rise and transformation of the clean category. She credits the clean beauty concept for "exploding" the...
Beauty & Wellness Briefing: Uncovering P&G’s acquisition strategy What led P&G to its rapid absorption of prestige brands has percolated for years. For a company founded 24 years before the American Civil War, P&G has stood the test of time, but it's also faltered on occasion.
Shiny ‘glass’ hair becomes next focus of skinification trend Signs point to a burgeoning evolution of the skinification of hair, as products like shine sprays and hair glosses play off the glass-skin aesthetic common among K-beauty acolytes.
Flamingo Estate founder Richard Christiansen: ‘Pleasure is a priority’ Flamingo Estate, the brainchild of Richard Christiansen, is a modern take on an apothecary-meets-sanctuary. Nestled in the foothills of the City of Angels, Flamingo Estate began in March 2020 during the initial upheaval of Covid-19, when all industries were reeling from its sudden shock. But what started as a passion...
Saks.com launches Wellness Shop amid IPO rumors In March 2021, Hudson Bay's Company, the owner of Saks Fifth Avenue, said it split the luxury department store's website into a separate business from its stores, following a $500 million raise from venture capital firm Insight Partners.