The show is designed to help brands connect with influencers for partnerships, generate social media followers and gain brand awareness so they are prepared to talk to retail buyers.
Inside each box are not only products but also materials meant to emphasize LimeLife’s company culture and the value proposition of becoming a salesperson. The June box contains a small card with an inspirational Mark Twain quote, a small sticker with a pair of sunglasses on it and a five-question...
The wellness movement has consistently trended upward since 2004. In many ways, it's become table stakes for brands to associate themselves with wellness; skin-care brands are especially eager to latch on to the opportunity.
When clean beauty brand Little Barn Apothecary launched in January 2015, its cofounders Joshua Morgan and Brad Scoggins had no formal business plan and no distribution strategy other than ecommerce.
The new Unilever partnership, which came through Unilever Foundry, the company's global platform for partnering with startups to accelerate innovation, launched on May 28. It provides U.S. website visitors complimentary recommendations to Unilever hair products through its content website AllThingsHair.com.
Priv and BeGlammed, two beauty service-on-demand platforms, announced on Monday that the companies are merging. The companies will create a new business under the name Priv that covers 32 markets and brings together their beauty and wellness services under one app.
Hims, Keeps, Roman and Good Guy are hoping they can reinvigorate the hair-loss category by upending the conversation and marketing to younger men.
Patrick Ta Beauty, the eponymous brand from the Instagram-famous celebrity makeup artist, debuted on Thursday at Sephora after first launching on April 4 at PatrickTa.com. He and his business partners spoke to Glossy about plans for international growth and product expansion.
Essie's Pride activation centers around a digital campaign featuring Jonathan Van Ness, cast member of the Netflix show "Queer Eye." On June 7, Essie will begin rolling out photo content and video tutorials related to Pride month and starring Van Ness every Friday.