How brands like Nuuly and JanSport are targeting Gen Z for back-to-school With consumer spending confidence doubtful, the pressure on marketers to make the most out of the back-to-school season is even higher than usual.
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
The year the memes took over reality – and marketing followed Subcultures aren’t niche anymore -- they’re the culture. And for marketers, that changes everything.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.
Matalan’s AI search ads are performing better than ones written by humans The U.K. clothing retailer is using ChatGPT to write product descriptions in Google Shopping ads.
As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position As demand for secondhand apparel rises, eBay needs to hold the line.