When the pandemic began, in-person indoor events went out the window, but many brands were able to maintain at least a part of their hosting routine by moving things outdoors, to sidewalks or rooftops. But with the winter months fast-approaching, that lifeline can only work for a limited time.
Media impact value was down for nearly every brand, thanks a lack of in-person shows and big-name celebrity attendees capable of drawing attention. The numbers are no surprise, and they challenge the notion that a mostly digital NYFW could draw comparable buzz to the real thing.
On nearly any e-commerce site today, you can find a familiar pop-up. “Take 15% off your first order when you sign up for our mailing list.” It’s a tactic so common that it’s become practically invisible -- even to the brands that use it don’t always pay attention to its...
When Rent the Runway launched an Unlimited rental model in 2016, seven years after the company was founded, it helped rocket the company to success. Now, amid pressures from the pandemic, the company is discontinuing unlimited rentals, switching to a three-tiered model.
On this week’s Glossy+ Talk, Coral Chung, co-founder and CEO of Senreve, spoke about how her brand has navigated the different sales channels, what pros and cons she sees in each, and how she weighs which retail partners to work with.
Amazon’s main appeal to brands is its scale, but out of the gate, the platform doesn’t make much use of its 112 million Prime members. Luxury Stores is launching with only one brand, Oscar de la Renta, and is invite-only, with the first round of invites going out yesterday.
Last year, Dressbarn, a women’s retailer founded in 1962, went bankrupt, closing hundreds of stores and going dark. But the company was purchased by Retail E-commerce Ventures and has found new life in the last six months, reinventing itself as an online-only retailer under new management.
The traditional fashion week structure is fracturing as designers ditch New York Fashion Week in favor of their own events. So third-party s and sites that collect every look from every show in one location are becoming the go-to source for runway content.
The pandemic, despite wreaking havoc on much of retail, has had a few winners. Off-price and discount retailers have seen their fortunes grow under recent pandemic conditions, with TJ Maxx seeing its sales between May and July exceed the same period from the year before. Revenue fell to $6.67 billion, which...