How fitness brands Peloton, SoulCycle and Equinox are cashing in on clothes Fitness companies and gyms are launching apparel labels and, at the same time, evolving into bonafide lifestyle brands. They're collaborating with brands both big and small, as well as launching their own lines and partnering with major retailers. This is how the fashion ambitions of Equinox, SoulCycle and Peloton stack up.
‘It’s about making the brand more agile’: 100-year-old Haspel shifts to DTC The tastes of fashion consumers can change quickly, with trends going in and out of style within months. But even the most agile fashion brand has lead times between when a product is conceived and when it is actually available to sell. The friction here is one of the primary...
Cheat Sheet: How LVMH and Kering are going after Gen Z On Friday, LVMH confirmed the longstanding rumor that it will be launching within weeks a bonafide luxury fashion brand headed by Rihanna, called Fenty. The new brand builds on Rihanna’s previous work on Fenty Beauty and Savage x Fenty, her lingerie line. It will be sold mainly through digital channels...
‘If it ends up in a landfill, we haven’t done our job right’: Inside Adidas’ sustainability ambitions Adidas is looking to make sustainability a more “holistic” part of the brand’s overall strategy, instead of just being sequestered to a few lines.
Stitch Fix officially launches in the UK Stitch Fix, the personal styling service based in San Francisco, is venturing into a new market. Beginning today, the company is launching in the U.K., citing the high penetration of e-commerce in the country and the local openness to tech-infused fashion platforms.
From drop-off points to sneaker storage: How resale companies are competing for sellers Much of the discussion around fashion resale has focused on the buying element of it. But according to Matt Cohen, vp of business development and strategy at sneaker reseller Goat, “we have two types of consumers and they’re both incredibly important.”
Athletic apparel brands are tapping esports players as the new influencers The appeal of celebrities, actors, musicians and athletes as brand influencers is obvious. But in recent months, an unlikely new category of fashion influencer has arisen: the professional video game streamer.
How Maui Jim is taking cues from DTC brands for a digital transformation Maui Jim is the third largest sunglasses manufacturer in the world, sold in major retailers like Nordstrom and Bloomingdale’s. But just like every brand in the consumer goods space, Maui Jim is feeling the pressure to invest more in its DTC capabilities.
Recently bankrupt, True Religion pivots to streetwear When Chelsea Grayson took over as CEO of True Religion at the end of 2018, she knew the brand had fallen from its earlier days of glory. According to Grayson, True Religion was one of the definitive streetwear brands coming up in Los Angeles in the early 2000s, but it...