A major part of Gucci's strategy in the last year has been to focus on younger consumers and, to do that, it's working to reduce its carbon footprint and embrace new ideas around circularity. The brand has promoted these ideas through podcasts and videos under the Equilibrium banner, which is...

The Proud Boys, a U.S. right-wing group, had made the Fred Perry polo with its gold and black laurel design an unofficial uniform for its members, most notably when dozens of their members wore matching shirts to a rally in Portland last week. The brand denounced any usage of its designs...

Despite being around since the 1990s, QR code technology has never made a truly noticeable impact on the world of retail. But the pandemic is leading fashion brands and retailers to try anything to convince customers that stores are safe, disinfecting constantly, limiting foot traffic and making as much of...

The service, which launched on Sept. 15, is $30 a month. To start, subscribers get a pair of On’s Cyclon running shoes, which are made from recycled materials. Six months in, they get a new pair of Cyclons sent to them in the mail, and they send the old shoes...

On Thursday, the brand opened two new additional floors and the rooftop of its NYC store in SoHo, which was previously only two floors. The added floors will mainly be used for one-on-one shopping appointments and private events. De Jong said his hope is that the pent-up desire for shopping...

When the pandemic began, in-person indoor events went out the window, but many brands were able to maintain at least a part of their hosting routine by moving things outdoors, to sidewalks or rooftops. But with the winter months fast-approaching, that lifeline can only work for a limited time.

Media impact value was down for nearly every brand, thanks a lack of in-person shows and big-name celebrity attendees capable of drawing attention. The numbers are no surprise, and they challenge the notion that a mostly digital NYFW could draw comparable buzz to the real thing.

On nearly any e-commerce site today, you can find a familiar pop-up. “Take 15% off your first order when you sign up for our mailing list.” It’s a tactic so common that it’s become practically invisible -- even to the brands that use it don’t always pay attention to its...

When Rent the Runway launched an Unlimited rental model in 2016, seven years after the company was founded, it helped rocket the company to success. Now, amid pressures from the pandemic, the company is discontinuing unlimited rentals, switching to a three-tiered model.