In this edition of the weekly Research Briefing, we share focal points from Glossy’s recent case study on how brands and influencers are diving into YouTube Shorts to expand their reach and the future of digital fashion shows through the metaverse.

In this report, Glossy+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts video styles create the most buzz for marketers.

In this edition of the weekly Research Briefing, we share focal points from Glossy’s report on how fashion and beauty brands are using in-person experiences and influencers to amplify their brands’ messages at fashion week.

In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released reports on how marketers are investing in ad-supported streaming services and social media platforms, as part of our CMO Strategies series.

In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on the distribution of luxury brands and its role in marketers’ playbooks.

Glossy+ Research analyzed a list of influential beauty and fashion creators who are making waves on YouTube to assess their performance as brand partners, both strengths and weaknesses. In this second installment of the YouTube Influencer Index, we dive into research findings and provide strategies to keep in mind when...

Glossy+’s YouTube influencer index explores which types of influencers are best to partner with for different brand strategies and for the creation of sponsored content reflecting current trends. Glossy+ Research presents a list of influential beauty and fashion influencers who are making waves on YouTube to analyze their performance as...

This report aims to uncover what companies are doing to effectively promote their brands through influencers both on social media and at curated brand events.