Cosmetica Labs

Cosmetica Labs

Cosmetica Labs

  • Q&A: Why the ‘skinification’ process is opening new doors for beauty brands

    Sponsored by Cosmetica Laboratories Inc. As digital channels have facilitated brand-building, the beauty industry has seen an explosion of new indie, celebrity- and influencer-centered product lines. On top of this, the focus has shifted to skincare and slowly blurred the lines between cosmetic categories.  Beauty consumers are educated shoppers, and...