Shiseido’s Alessio Rossi on ‘fostering the community with authentic, relatable content’ Today, “digital” is practically synonymous with fashion and beauty. But to boast an advanced knowledge of the digital world in the early aughts is what Alessio Rossi, evp of Shiseido and Clé de Peau Beauté and the head of Americas of digital transformation, considers "serendipitous."
MCM’s Dirk Schönberger on maintaining ‘a glimpse of heritage’ as the brand evolves Out with the old and in with the ... old? In June 2021, MCM unveiled a novel -- but old-school -- logo, for the first time in its 45 year history. Although the new take on the iconic Visetos print signifies the brand’s evolution, the vintage-inspired Italian jacquard fabric is...
Mia Marquez: Gen-Z name changing fashion “It’s hard to balance everything, from being a creator and doing what I'm doing on social media [to building] my brand, because it’s very different.” –Mia Marquez
Tula CEO Savannah Sachs on ‘the intersection of clean and clinical’ in skin care Clean or effective? When it comes down to choosing what product to buy, whether it’s in the case of organic or cost-effective produce, or skincare, it may feel like you must choose one or the other. But for Tula, a probiotic-extract-based skincare brand, “We have the clinical credibility and science-backed...
Monique Lhuillier on pandemic weddings: ‘Love was postponed, but not canceled’ Before she founded her brand in 1996, an engaged Monique Lhuillier was faced with the two “extremes” of either “traditional” or “minimal” dresses, she said. “I wanted something that had the elements of tradition -- the lace, the long sleeve -- but with an open back, giving [brides] something unexpected....
Sam Ku of AG Jeans: ‘Building a brand based on great product is the most important thing’ As fashion brands across the industry respond to calls for eco-consciousness, AG Jeans, a denim brand founded in 2001, has been a trailblazer in promoting sustainable denim. “In the last 12-24 months, we're finding that customers are caring more than ever,” said Sam Ku, president and creative director of AG Jeans,...
‘What story can I tell for women?’: Designer and model Aleali May on her journey with Air Jordans The increase in gender inclusivity doesn’t seem to be coming to a halt. But for Aleali May, the opportunity to design an Air Jordan, and subsequently four more, was less about being a first and more about telling a story from a woman’s point of view.
Neighborhood Goods’ Matt Alexander on disrupting the traditional department store model For many consumers, a well-curated Amazon homepage has replaced the need for the local department store. But the benefits of a brick-and-mortar store for brands and customers alike were not lost on Matt Alexander, co-founder and CEO of Neighborhood Goods, a department store for the new age.
Crown Affair’s Dianna Cohen: ‘One of the most powerful things a new brand can do is build a community’ When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen tells it, her hair-care line was launched as an extension...