Google says its AI-powered ad tools are delivering measurable results for some brands as the world's largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.

After seeing success with its Gen Z strategy in North America, Coach is now scaling that approach internationally.

Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing.

Edikted, the TikTok-famous fashion brand popular among Gen Z shoppers, is ramping up its bet on physical retail. 

Spotted: Luxury resale marketplace The RealReal has launched a Gossip Girl-style Substack newsletter, making it one of the first major brands to establish a presence on the platform with their own branded newsletter.