Aaron Gottlieb

  • Moiz Ali
    Jun 4, 2019
    Native’s Moiz Ali: ‘We are investing significantly in TV’

    When Procter & Gamble acquired DTC-first, personal care brand Native for a reported $100 million in cash in November 2017, bringing the brand to P&G’s large, tried-and-true retail partners was top of mind, as was expanding Native’s natural proposition from deodorant to other categories.

  • Aug 16, 2018
    Understanding social ROI in the beauty industry

    With the explosion of social media, today’s beauty consumer is more visually-focused than ever. However, despite a potential plethora of likes, shares and comments, one question still remains: how exactly can a brand effectively measure social media ROI? Sponsored by Dash Hudson.

  • Dec 26, 2017
    From lawsuits to internet outrage: The biggest brand fails of 2017

    Though 2017 stood out as an outlier for fashion brands taking pointed stands and launching bold campaigns, not all of them struck a chord. We took a look at some of the biggest brand fails of 2017.

  • Dec 19, 2017
    Retail in memoriam: The year in store closures

    It’s not an easy time to be a retailer. The rise of e-commerce, increased competition from direct-to-consumer brands and dwindling foot traffic in stores across the U.S. has caused a domino effect of store closures, liquidations and bankruptcies. We took a look at the brands we bid adieu to this...

  • Dec 15, 2017
    ‘One of the most polarizing and fragmented years’: How fashion took on Trump in 2017

    The divisive election of President Donald Trump ushered in a new era for brand activism across industries, but particularly for fashion and retail.

  • Dec 8, 2017
    The year in fashion media: Getting activist

    To say it was a seminal year for fashion publications may be an understatement. From appointing new columnists with a feminist slant to going completely dark on International Women’s Day, several media organizations took on a larger political stance than they had before. At the same time, many were dealing...