The Glossy 50 honors the year’s biggest changemakers across fashion and beauty. More from the series →
They designed the look, or vibe, of the moment.
If you take a quick look at the major perfume launches of 2025, you will see Jérôme Epinette’s name come up again and again: A perfumer at the French fragrance manufacturer Robertet, Epinette is the nose behind launches ranging from Rare Beauty’s first eau de parfum to newcomer Lore’s buzzy scents to Byredo’s new gourmand, Alto Astral.
After more than 13 years of slow-burning momentum, Daniella Kallmeyer’s namesake label has emerged as one of the most-watched American brands of 2025. What looks like an overnight rise was, in reality, a strategic, deeply intentional year. And it was one defined by smarter wholesale partnerships, a high-performing retail expansion and the kind of word-of-mouth buzz that brands can’t buy.
No one does tenniscore fashion quite like Morgan Riddle. Since she began posting behind-the-scenes content of her life as a tennis “WAG” in 2022, Riddle has carved out a niche for herself as an accessible insider to the elite world of tennis, and helped spur further connections between sports and fashion and beauty.
Football players, and their fans, have never been more fashionable — and you can thank Kyle Smith for that. Smith was named the NFL’s first-ever fashion editor in the fall of 2024, as more players and consumers were leveraging the locker room tunnel as a runway and more brands were tapping sports audiences through product collaborations. As such, the Super Bowl is his Super Bowl, and top athletes make up his client base.
Hung Vanngo has spent much of 2025 zigzagging across the globe to create makeup looks for everyone from Halle Berry at Cannes to Padma Lakshmi on the cover of Vogue India. But perhaps no look drummed up more excitement than his makeup for longtime client Selena Gomez at her September wedding to music producer Benny Blanco in Santa Barbara. Now, customers can capture his style in his namesake beauty brand.
