The Glossy 50 honors the year’s biggest changemakers across fashion and beauty. More from the series →
The insiders driving big comebacks.
American Eagle dominated the fashion conversation this year — from the Sydney Sweeney jeans campaign that ignited a weeks-long debate (though references are still rippling through American popular culture today) to the collaboration with Travis Kelce, announced just after his engagement to Taylor Swift. “I’m most proud that we didn’t just participate in culture in 2025, we defined it,” said CMO Craig Brommers.
Ninety-year-old Lancôme is having a comeback year. In 2025, it has reclaimed relevance with an aggressive, celebrity-forward and culturally savvy approach to marketing, led by Isabelle [Belle] Carramaschi and designed to speak to women across generations.
True Religion was one of the biggest names in denim in the mid-2000s, but it was long out of the spotlight. Recently, the brand has regained relevance through a series of high-profile campaigns and partnerships with some of the biggest names in sports and music, including Ciara and Megan Thee Stallion. Driving those campaigns and much of the brand’s recent traction is CMO Kristen D’Arcy.
Andrew Stanleick is just over a year into his tenure as president of skin health and beauty at Kenvue North America. In 2025, he led reinvigoration efforts for 95-year-old Neutrogena, the largest brand in Kenvue’s beauty portfolio.
In 2025, Victoria’s Secret CEO Hillary Super brought sexy back — a modern version of sexy, that is. In March, Super introduced the “Path to Potential” plan, centered on right-tracking the company through four focus areas. The efforts are already paying off.
