The Glossy 50 honors the year’s biggest changemakers across fashion and beauty. More from the series →
The executives fast-tracking great growth.
Carolyn Aronson, the self-made billionaire behind It’s a 10 Haircare, has had a busy year growing her empire. It has included range extensions, college tours, the launch of a new mass hair-care line, the acquisition of a line of clinically-proven products and the development of a forthcoming book to celebrate It’s a 10 Haircare’s 20th year in business.
Katie Becker, Arc’teryx’s chief creative officer, has been a major force behind the surge in Arc’teryx’s fortunes and in making its gear beloved by athletes and outdoors enthusiasts around the globe.
Reformation will close the year with 15 new store openings across 12 international markets, bringing its total fleet to around 65 locations. A newly opened flagship in Paris, designed with locally sourced furniture and a warmer, elevated aesthetic, marks a new era of retail for the brand. “Each store now feels connected to its city,” CEO Hali Borenstein said.
After two years as CMO, Lauren Edelman took over the top spot at Victoria Beckham Beauty in January. In her time at the brand, the VBB universe has expanded into fragrance, launched its first foundation in collaboration with Augustinus Bader and grown its retail footprint from three doors to, by the end of 2025, more than 200 outposts across the globe. Now, the veteran of Chanel looks to make VBB a legacy brand with superior products and long-term desirability.
With founders Andy Forch and Richard Greiner at the helm, 14-year-old Huckberry has always gone its own way, and that has served the company well — allowing it avoid the pitfalls of excessive funding; thrive as a direct-to-consumer business; develop a “design house” of successful owned brands; and go all in on content, including video, before the strategy became trendy. The company is independent, founder-controlled and profitable, and it grew its e-commerce sales — which accounted for 100% of the business until August — by double digits this year.
In June, men’s personal care brand Dr. Squatch was acquired by Unilever for $1.5 billion, making it one of the year’s biggest deals in beauty and personal care. CEO Josh Friedman, who joined the company in 2019, has overseen its viral marketing campaigns, its expansion into nearly every mass retailer in the country and its rapidly-growing international presence. Now, with the backing of Unilever, he’s planning the company’s buzziest year yet.
Malbon, the golf-focused apparel brand, was everywhere this year, and its expansion wasn’t limited to the golf course.
Anthropologie is a bright spot in the portfolio of its parent company URBN. This year, it delivered its 19th consecutive quarter of growing comparable sales and an 8% increase in total revenue.
Inside H&M Group’s Stockholm headquarters, Ellen Svanström is leading one of the most ambitious retail-tech transformations in fashion. Her mandate is vast, yet sharply defined: to build the digital infrastructure H&M needs for the next decade, not the last one.
Trinny London, the makeup and skin-care brand from British TV host and entrepreneur Trinny Woodall, achieved 25% sales growth in 2025, reaching more than $93 million in annual sales. Fueled by a strategic shift in distribution, Woodall’s team doubled its retail presence — a trend the team will carry into 2026 as it expands across the U.S.
