Good American, Dagne Dover and Tommy Hilfiger are Glossy Fashion Awards winners in 2023

The 2023 Glossy Fashion Awards celebrate the industry’s renewed commitment to sustainability, inclusivity and personalized shopping experiences. This year, brands are adopting emerging technology and environmentally-friendly practices as they recognize the importance of creating immersive, sustainable, personalized moments for shoppers.

Good American won for Inclusive Brand of the Year based on its commitment to finding diverse talent through unique avenues. Good American’s fifth annual “Open Casting” activation was the first to go hybrid with a Zoom experience, creating broader access for applicants beyond major cities. The casting experience, which garnered more than 40,000 applicants, supports the brand’s mission of inclusivity across its product categories, retail partnerships, diverse use of models, e-commerce sizing tools and programming. Good American also continues to innovate on its fabrication, with new offerings like compression denim, to make fashion as inclusive as possible and help customers feel empowered, represented and confident.

Jessy Dover was the judges’ choice for Founder of the Year, recognizing the ongoing success of performance bag brand Dagne Dover. Dover and co-founders Melissa Mash and Deepa Gandhi led the brand’s 30-person team to achieve six product launches in just 12 months. Dagne Dover is also leading by example as it works to reduce its environmental impact. The brand implemented recycled polyester linings into three of its collections and launched an Eco-Friendlier collection made of recycled materials. Dagne Dover had previously launched Almost Vintage, a branded resale site where customers can sell their used Dagne Dover bags to ensure they don’t end up in landfills.

For Best E-Commerce Experience, Tommy Hilfiger claimed the award for its Chinese New Year AR try-on experience. To celebrate the Year of the Rabbit in 2023, the U.S. fashion label launched an innovative and festive collaboration blending virtual try-on technology with the beloved character Miffy. Tommy Hilfiger offered the experience through WeChat, allowing users to try on clothes and see how their new outfits look on them without leaving their homes. The experience also included features such as playful Miffy interactions in AR, limited-edition red envelopes and stickers on WeChat, and gift cards for the holiday. The immersive effort increased brand awareness and brand loyalty among Chinese shoppers, especially Gen Z, and reinforced Tommy Hilfiger’s image as a fashion-forward, innovative and creative brand.

Explore all the 2023 Glossy Fashion Awards winners below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.